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初级商务听力:GOOGLE 31亿美元购得DOUBLE CLICK

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优马思每周慢速商务英语新闻 2007-04-18 GOOGLE 31亿美元购得DOUBLE CLICK

Search engine Google has made the biggest deal in their history, outbidding Microsoft to pay $3.1 billion for web ad supplier DoubleClick. Until now, Google's advertising business has focused on small advertisers, but DoubleClick's relationships with big online ad agencies and publishers will bring much bigger advertisers to Google such as MTV Networks, the magazine Sports Illustrated, and the Friendster social networking site. While some estimated two weeks ago that DoubleClick would sell for $2 billion, Google may have paid extra in order to prevent Microsoft from acquiring the company. The biggest winners are San Francisco private equity firm Hellman and Friedman, who paid $335 million for DoubleClick in 2005.

重点单词   查看全部解释    
equity ['ekwəti]

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n. 权益,产权,(无固定利息的)股票,衡平法

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prevent [pri'vent]

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v. 预防,防止

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social ['səuʃəl]

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adj. 社会的,社交的
n. 社交聚会

 
supplier [sə'plaiə]

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n. 供应者,供应厂商,供应国

 
illustrated ['iləstreitid]

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n. 有插画的报章杂志 adj. 有插图的 v. 阐明;

 


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