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商业报道:香槟业的复杂未来

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French regulators are considering drastic steps to meet increasing worldwide demand for the region's bubbly beverage.

It's said that children of this country are baptized Christian with water and French with a drop of champagne. But only in this part of east central France can you legally produce sparkling wine and bottle-light champagne. This land, just 83,000 acres in all, is a precious asset. For decades, the size and location of vineyards which can be used to produce champagne has been strictly controlled. But demand is increasing worldwide especially from Russia and China. So for the first time ever, the region's wine regulators have decided to reexamine exactly which fields can carry the appellation, the name "champagne".

There is here a plot, a piece of land, which is not planted. And for a reason that I don't know, the owners haven't been allowed to plant. He has not the appellation. So the experts will go and visit this area and will probably decide to give the appellation to that plot.

It's a classically French exercise. After all, the Pomerol, (柏美洛(Pomerol)该区产地约只占波尔多的百分之三左右,真是『物以稀为贵』。如果说『红酒巨钻』是罗曼尼.康帝,至于抢占第二宝座荣耀的应当属于法国波尔多的柏美洛(Pomerol)地区的代表作『彼德绿堡』(Chateau Petrus)。)the area where a certain vine is grown, still provokes local rivalry, and the decision to reclassify ordinary farmland here can be like striking gold.

If a parcel of land meets 33 different physical and historical criteria, and that seize a law reasonable at believing that if you can grow champagne grapes here, you can't grow champagne grapes there.

If a parcel of land like this one does meet all the criteria that need the increase in value could be phenomenal. According to some estimates, a piece of property like this might sell for 200 times its present worth.

But this is a tale of two vintages. In the south of France they wish they had champagne dilemma. Here the problem for some winemakers is lots of wine and not such good quality, too much international competition and increasingly less wine consumption by their countrymen. So while a national governing board will not touch the grand cru, the top wines, it is recommending changes that may force thousands of acres of poor quality vineyards out of production. Someone could get hurt.

I think that will happen but again, er, it’s better to have in the business, maybe less people that are very motivated, very concerned by the job, instead of having people that you must help until their retirement.

In the village of Montesson near Bordeaux, everyone from the mayor on down is concerned about what they call here "the crisis". In the past few years, some winemakers have taken government payments to uproot their vines, and the mayor worries his community will change. His maps show how urban it is already. And more empty land is a temptation to developers. He doesn't want his rural community to go the same way as others nearby. One of his concerns is the Chateau Peron Simon. The Simons have six acres of vineyards which have produced wine for three generations, but now the couple is getting close to retirement with only the hope their 14-year-old grandson might run the vineyard one day, but nothing is sure.

If things were going well in the vineyards, it would probably be different.

Of course, and there would be more people in the family wanting to take over.

And so while some in champagne country may soon be toasting a good fortune elsewhere just finding a way to continue making wine in some of the lesser known vineyards is not easy.

Jim Bittermann, CNN, Montesson, France.

重点单词   查看全部解释    
concerned [kən'sə:nd]

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adj. 担忧的,关心的

 
striking ['straikiŋ]

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adj. 吸引人的,显著的
n. 打击

 
rivalry ['raivəlri]

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n. 敌对,竞争,对抗

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decision [di'siʒən]

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n. 决定,决策

 
vine [vain]

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n. 攀爬植物,藤,蔓

 
plot [plɔt]

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n. 阴谋,情节,图,(小块)土地,
v. 绘

 
sparkling ['spɑ:kliŋ]

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adj. 闪闪发光的,闪烁的;起泡沫的 v. 闪耀;发出

 
dilemma [di'lemə]

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n. 困境,进退两难

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complex ['kɔmpleks]

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adj. 复杂的,复合的,合成的
n. 复合体

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reasonable ['ri:znəbl]

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adj. 合理的,适度的,通情达理的

 

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