The consequences of an ageing population
Jun 23rd 2011 | from the print edition
THE CLIENTELE OF the Le Amor retirement home in the Fragrant Hills of western Beijing are no ordinary folk. Staff boast that one of them taught President Hu Jintao when he was at university. Another is the descendant of a nutritionist who worked for the Empress Dowager Cixi, China’s last great imperial ruler. A third is a former senior official in the party’s top anti-corruption body. By the grim standards of such homes in China, it seems they are being treated well. If they wish, they can rent a suite of rooms, including one for a live-in servant. All rooms have an emergency button.
The home’s director is coy about how she secured such a desirable rural location for her $10m venture, +away from the city’s downtown smog. Le Amor is one of only a handful of privately run retirement homes in the capital aimed at the well-to-do. Looking after the elderly is a business in its infancy in China, where that task usually falls to the offspring, if any. But Le Amor’s market has very attractive prospects.
Le Amor退休公寓的总裁透露了她为什么要在这个远离城市喧嚣胀气的宜人乡间建立她耗资1000万美元的养老公司。在北京仅有的少数针对富人建立的私营养老院中，Le Amor是其中之一。在养老重担全由子女承担的中国，如果有养老业这个行业的话，它也只是刚刚起步。然而，Le Amor的市场拥有十分诱人的前景。