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商业报道:大富翁游戏拉各斯版在尼日利亚发行

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Banana Island, this is Boardwalk in the U.S. edition, Mayfair in the U.K. version. This is the most expensive piece of real estate in Lagos and in Monopoly: multi-million-dollar mansions, manicured lawns and swimming pools.

香蕉岛,在美国版游戏中被称为Boardwalk,而在英国版是Mayfair。这是大富翁拉各斯最昂贵的一处房产,数百万美元的豪宅,拥有修剪整齐的草地和游泳池。

Right here is Makoko, the Venice of Lagos, the cheapest piece of real estate on the board game. Now What I found quite interesting is that there are sponsored spots. All right, First Bank. You can see here for Banana Island. But on Makoko I guess nobody wants to sponsor the poorest and cheapest piece of real estate on this Monopoly board game. Monopoly was launched in 1935 in the United States at the height of the Great Depression. The game was a way for most people who were earning just a couple of dollars a day to experience the life as a real estate noble, earning millions of dollars a year.

然而,马科科,拉各斯的威尼斯,最这一棋盘游戏中最便宜的房产。香蕉岛上有许多由第一银行赞助的景点。但是,有趣的是,在马科科,我猜没人愿意在大富翁棋盘游戏中的最便宜、最贫穷的地产上赞助任何项目。大富翁游戏发行之际,正值美国1935年经济大萧条最严重之时。对于每天只能挣得几美元的大多数人来说,这一游戏成为他们体验那种拥有豪华房产,每年轻松赚得上百万美元的生活的一种方式。

Lagos State Government was heavily involved in bringing this game to Nigeria. Part of the reason was to promote the city, but also to encourage people to follow traffic regulations. You've seen images of Lagos. You know that the city is clogged with traffic, so here one of the cards for the chance cards, for using the overheads pedestrian bridge, move forward three spaces. Many people try to run across highways, and many are killed every year. There are Pedestrian bridges above that traffic, and this is to encourage usage of those bridges. The game is still sold relatively cheaply in the United States and U.K. On amazon.com, you can buy about 18 dollars, and in the U.K. you can buy 9 pounds 70. But here in Nigeria, the price is close to 40 dollars, putting it out of reach for most ordinary Nigerians, who earn less than 2 dollars a day.

拉各斯州政府亲自大力支持这一游戏进入尼日利亚市场。部分原因在于推动该市发展,同时鼓励人们遵守交通法规。你可能想象过拉各斯的情况。这一城市交通堵塞情况十分严重,因此,应该采用过街人行天桥。但是,许多人都企图穿越高速公路,每年有很多人因此丧生。拉各斯是过街人行天桥的,企图通过这一游戏使用这些天桥。目前,这一游戏在美国和英国卖得仍然相当便宜。通过On amazon.com网站,你仅花大约18美元就可以买上,而在英国是9.7英磅。但是,在尼日利亚,价格高达近40美元,远远超出了一般的尼日利亚人的消费能力,他们每天的收入不到2美元。

Lagos, the first African city to be featured in the world famous board game Monopoly. Let's go explore some of the sites and Landmarks.

拉各斯是出现在世界闻名的大富翁棋盘游戏中的第一座非洲城市。让我们来探索这里的一些地址和地标吧。

重点单词   查看全部解释    
monopoly [mə'nɔpəli]

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n. 垄断,专利,独占,控制

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depression [di'preʃən]

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n. 沮丧,萧条

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estate [is'teit]

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n. 财产,房地产,状态,遗产

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promote [prə'məut]

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vt. 促进,提升,升迁; 发起; 促销

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sponsor ['spɔnsə]

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n. 保证人,赞助者,发起者,主办者
vt.

 
pedestrian [pi'destriən]

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adj. 徒步的,缺乏想像的
n. 行人

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explore [iks'plɔ:]

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v. 探险,探测,探究

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encourage [in'kʌridʒ]

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vt. 鼓励,促进,支持

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