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And with this instant recognition comes a set of values that people associate with Bruce Lee.
这种立刻的认同 让人们把一系列的特性，都和李小龙联系起来。
Bruce Lee defines kungfu.If you want to reference sort of strength and sleekness and speed and power,Bruce Lee is shorthand for all of those things.
李小龙定义了功夫，如果你意指强大 流畅 速度和力量，李小龙就是最佳代言。
What they're trying to sell is an image of perfection.
他们试图销售的是完美本身
All right, here's a guy who's really good at what he does,so my product is that good.So I can understand what they're doing.
就是这样 有一人真是顶呱呱，我的产品也一样，所以我能理解他们的做法。
The Bruce Lee brand can represent many things.There are many characteristics that he had, many aspects to his personality.
李小龙的牌子能代表很多东西，他有很多特质 人格多样。
It can represent purity, health, confidence, speed, even tragedy.
可以代表纯粹 健康 自信 速度 甚至悲剧
Ari Merkin is the CEO of the New York advertising agency Toy.
Ari Merkin是纽约广告公司Toy的首席执行官
As well as being one of the most awarded creative directors in the world,he's also a huge fan of Bruce Lee,using him as the inspiration for many of his commercials.
作为世界上最受赞誉的创意导演之一，他同样是李小龙的超级粉丝，并将其作为自己广告创意的源泉。
Bruce Lee influenced me tremendously.Creativity is... is about sort of spitting out what you've got inside,you know, the things that have influenced you,the images that have stayed in your mind.
李小龙对我影响深远，创新是... 类似自身内在的外现，影响过你的东西，脑海中徘徊的形象。
Bruce Lee and all of the things that I took away from his movies always stayed in my mind.
李小龙和我从他电影里看到的东西 一直存留在脑海中
