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财富精英励志演讲 第88期:在疯狂中我们看到了天才(1)

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Thank you very much for that warm welcome. Now I guess I'm going to have to give a speech. I came today to give you a status report on what's going on and to try and fill you in on some of the steps we're taking to get Apple healthy again. As you know, I'm the Chairman and CEO of a company called Pixar. Thank you. And I like a lot of other people here are pulling together, to help Apple get healthy again. And I am extraordinarily confident that that is going to happen. Now, when I started to get involved, a lot of people gave me advice, and some of the most popular advice was, "Apple has become irrelevant." There was a great one that was, "Apple can't execute anything." And another one was, "The Apple culture is anarchy. No one could manage it." You've read all these things in the press. After four weeks, here is what I found quite the opposite of these things, actually. Apple's not as relevant as it used to be everywhere, but in some incredibly important market segments it's extraordinarily relevant. I want to share some of that with you today. Apple is executing wonderfully on many of the wrong things. The ability of the organization to execute is really high, though. I've met some extraordinary people at Apple. There's a lot of great people at Apple. They're doing some of the wrong things because the plan has been wrong. And lastly, what I found rather than anarchy, I found people that can't wait to fell into line behind a good strategy. There just hasn't been one.

非常感谢你们的热情欢迎。现在我就要开始我的演讲了。我今天来,是为了向大家作苹果的现状报告,讲述我们为恢复苹果往日的辉煌而采取的一些措施。正如你们所知,我是皮克斯公司的董事长兼首席执行官——谢谢。我和在座的其他人一样,也在不遗余力地让苹果重获生机,并且我对此深信不疑。当我刚开始参与这件事的时候,很多人给了我建议,其中最普遍的说法就是“苹果已经过时了”;还有甚者,认为“苹果完全没有执行力”;另外还提到说“苹果的企业文化很混乱,已无可救药”。这些说法你们肯定都在新闻里读到过。然而四个星期之后,我发现事实完全相反。虽然苹果可能已没有先前那种无处不在的影响力,但在一些核心的市场领域,它仍然占据着举足轻重的地位。今天我就想和你们分享一下这些优势。苹果的组织和执行力真的很强,可惜对象有误。苹果公司有很多强人,我也见过不少,可他们都在做徒劳无功的事情,因为方案本身就是错的。最后一点,苹果并不是混乱无章的,如果有英明的决策,那些优秀的人才都会迫不及待地追随。只是这决策还有待出炉。

重点单词   查看全部解释    
confident ['kɔnfidənt]

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adj. 自信的,有信心的,有把握的
a

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anarchy ['ænəki]

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n. 无政府状态,混乱

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irrelevant [i'relivənt]

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adj. 不恰当的,无关系的,不相干的

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fell [fel]

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动词fall的过去式
n. 兽皮
v

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strategy ['strætidʒi]

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n. 战略,策略

 
status ['steitəs]

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n. 地位,身份,情形,状况

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extraordinary [iks'trɔ:dnri]

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adj. 非凡的,特别的,特派的

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popular ['pɔpjulə]

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adj. 流行的,大众的,通俗的,受欢迎的

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relevant ['relivənt]

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adj. 相关的,切题的,中肯的

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execute ['eksikju:t]

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vt. 执行,处决,实行,完成
[计算机] 执

 

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