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财富精英励志演讲 第90期:在疯狂中我们看到了天才(3)

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Focus on the relevance. Apple needs to find where it is still incredibly relevant and focus on those areas. It means to figure out its core assets are, and invest more in them, Apple has neglected its core assets for a while. It has to forge some meaningful partnerships, not just partnerships in press releases. And it needs to define some new product paradigms. We've got some great ideas. I'm not going to be talking about products today, though. I just want you to know that we have some wonderful ideas that you'll be hearing about between now and the end of the year. So, Let's talk about some of the Broad of Directors. Apple bad a very decent group of people as the Broad of Directors, they worked very, very hard for Apple, But I think with Apple in the situation, it found itself, it was time for a change. And the directors agreed with that. We have put together a new Board of Directors that I would like to announce to you today. There are two members of the prior board that we are extremely pleased are going to stay on the new Board. The first of those is Ed Woolard. Ed is the Chairman and former CEO of Du Pont. I've gotten to know Ed over the last several weeks and I think he's terrific. He has provided a tremendous amount of leaderships during this very critical time for Apple. Next is Gareth Chang. Gareth is the President of Hughes International. Again, he's been on the Apple Board for a short while. Gareth bring a tremendous international experience to Apple, particularly in Asia, which is a very important market and high growth market for Apple.

要把握苹果最可能涉足的优势领域,并倾注精力去开拓。这意味着要找出它的核心资产是什么,并且在其上加大投资,有一段时间苹果已经忽视了它的核心资产了。苹果必须锻造一些除新闻媒体之外的有意义的合作关系。这意味着开发新的产品模式,我们已经有了一些很不错的主意,不过我今天不打算谈论那些产品,我只是想让你们知道我们已经有了一些很棒的想法,我们将会在年底之前陆续揭晓。那么现在我们来说说董事会的一些事情。苹果有着一班非常非常优秀的董事会成员,他们为苹果尽心竭力。但是我想就苹果现在这个境况而言,董事会成员自己也会发觉是时候作一个变革了,他们对这一变革的必要性都表示赞同。我们组成了一个新董事会,今天我想对你们公布。新董事会里有两位以前的董事会成员,我们非常高兴他们能继续留在这个新的董事会中。第一位是埃德?伍拉徳,杜邦的董事长和前任首席执行官。几个星期前我认识了他,我觉得他非常了不起。在这重要关头,他为苹果的决策和管理作了很大的贡献。另一位是张镇中。他是休斯电子国际集团的总裁,他到苹果董事会的时间不 长。他为苹果带来了大量的国际市场的开拓经验,尤其是在亚洲地区,这是苹果急需拓展的市场。

重点单词   查看全部解释    
relevance ['relivəns]

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n. 中肯,适当,关联,相关性

 
solve [sɔlv]

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v. 解决,解答

 
figure ['figə]

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n. 图形,数字,形状; 人物,外形,体型
v

联想记忆
critical ['kritikəl]

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adj. 批评的,决定性的,危险的,挑剔的
a

 
decent ['di:snt]

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adj. 体面的,正派的,得体的,相当好的

联想记忆
extraordinary [iks'trɔ:dnri]

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adj. 非凡的,特别的,特派的

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announce [ə'nauns]

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vt. 宣布,宣告,声称,预示
vi. 作播音

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core [kɔ:]

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n. 果心,核心,要点
vt. 挖去果核

 
forge [fɔ:dʒ]

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vt. 伪造,锻造
vi. 伪造,在铁匠铺工作

 
prior ['praiə]

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adj. 优先的,更重要的,在前的
adv.

 

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