评论
打印
Unlike some of our competitors, HP has built a thriving consumer business. We have many products aimed at home users and small businesses, and we've developed the supply chain efficiency and support capabilities to serve mass markets. We've also been working hard to establish a higher profile in this arena. We've recently launched a branding campaign with the theme of "expanding possibilities." It captures the notion of how we are making entirely new things possible. Let me show some examples. I'll start at the top-left quarter of this visual and move around clockwise. First, we're making it possible for people to access or capture information and even money in entirely new ways. APC connected to the Internet is providing people with access to a whole new world of information. Our scanners are making it possible for people to capture information that has been only in paper form, and to transform that information into digital form where it can be sent over the network. And VeriFone's personal automated teller machines enable people to pull money out of their bank accounts and translate it into the form of "stored value" on their smart cards, which they can use just like cash. Second, we're also creating entirely new possibilities for creating and manipulating information. With our home photography systems, for example, people can edit their own photographs, perhaps deleting someone they don't want in the photograph, and then create their own family newsletters, calendars or greeting cards.
与某些竞争者不同，惠普已经建立了一个欣欣向荣的消费者业务。我们的许多产品是面向家庭用户和小型企业的。与此同时，我们也提高了供货的效率和支持能力，为大众市场提供服务。我们还努力在这一领域树立起良好的形象。最近，我们发起了一个提高品牌知名度的活动，其主题是“发挥潜力”。这一活动传达了这样的理念：我们如何使创造全新的事物成为可能。这里我举几个例子。我先从图象的左上角开始，然后顺时针方向讲解。首先，我们使人们能以全新的方式获取或获得信息甚至金钱。 APC与互联网连接，为人们提供了获取一个全新的信息世界的通道。我们的扫描器可使人们获取以前只能以纸张的形式保存的信息，并将这一信息转换为数码的形式，然后通过网络将其发送出去。VeriFone的个人自动柜员机可使人们从银行账户提款，并将其以“储值”的形式存入智能卡，然后像现金一样使用。其次，我们还创造了全新的机会生成并处理信息。例如，人们利用家用照相系统，可以自行编辑照片或删除照片上的某人来编辑家庭简报、日历或贺卡。
