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欧美创意广告(视频+文本+讲解)万圣节无敌装扮:跳动的iPhone心脏

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So there's more than three million of you know, last year I bought two iPad2s, with the Facetime video chat and a little bit of the Duct Tape...

所以你们有超过三百万人知道,去年我买了两台iPad2,用Facetime影音视讯和一点点“大力胶”...
YouTuber Mark Rober...Mark Rober... A NASA engineer, his name is Mark Rober, he...
YouTube使用者Mark Rober...Mark Rober...一位美国太空总署的工程师,他的名字叫Mark Rober,他...
I created a costume that had basically blown a hole in my gut. So the most common reaction was, "Cool idea, bro, but I don't have twelve hundred dollars to spend on a Halloween costume."
我做了一套服装基本上在我的肠子部位打穿了个洞。所以最普遍的反应是“很棒的点子,老兄,但我可没有一千两百美金可以花在万圣节装扮上。”
Or... as juiceypants27 put it: "I have a great idea for a costume too... All I need is two Aston Martins, a titanium donkey and a metric ton of rabbit fur."
或者...像是juiceypants27留言:“我也有个很棒的万圣节服装点子...我需要的只是两台奥斯顿马丁(天价超跑),一只白金驴子和一公吨的兔子毛。”
Douch-e, juiceypants, I apologize.
被发现了(注1),juiceypants,我跟你道歉。

万圣节无敌装扮跳动的iPhone心脏1.jpg

So for this year, all you need is some kind of Apple or Android mobile device...(Sorry Zack...) that can download a free APP called "digital dudz" that I created for some buddies. So I'm gonna go through a few really cool costumes you can make by accessing the interactive videos in the APP.

所以今年,你需要的只是某种Apple或android装置...(抱歉了Zack...)(注2)那能够下载一个我为一些好兄弟设计的,叫做“digital dudz”的免费APP。所以我要跟你讨论几个真的很酷的服装,只要在这APP中使用互动视讯你就能做那些服装。
For example, you take a video like this, combine it with the cool Muno shirt like this... So then you cut out his eye. You duct tape the device to the inside of the shirt. Play the animation, and then you're exactly this awesome. So here's a few more examples.
举例来说,你用像这样的一段影片,把它跟像这样很酷的Muno衫(好莱坞红牌:Junk Food Muno)结合在一起...因此接着你剪下他的眼睛。用大力胶把手机黏在衣服里面。播放动画,然后你就是真的这么棒。所以这里还有更多例子。
Now all these t-shirt designs are a hundred percent original. So if there's one you really like, you can access it through the APP or at digitaldudz.com. Here you can double tap, or even use your Apple headphones to extinguish and reignite the flame.
所有这些t-shirt设计百分之百都是原创的。所以如果有件你真的很喜欢的t-shirt,你可以从APP或digitaldudz.com上买到它。这里你可以双击,或甚至用你的Apple耳机去熄灭并再次点燃火焰。

万圣节无敌装扮跳动的iPhone心脏2.jpg

Halloween is just six days before the election. So wear this to show your support for one of these guys. Or...turn on Derp Mode to show your lack of support for one of these guys.

万圣节只在总统大选前六天。所以穿上这个去展示你对这其中一人的支持。或者...打开“智障模式”去表达你不支持其中某人。
Here you can choose a picture that goes inside the crystal ball. So before the party, you just photoshop yourself and the woman in your dreams. And then when you see her there, you'd be like, "What? It's the future! What can you do?"
这里你可以选一张照片放到水晶球里面。在派对开始之前,你只要用Photoshop把你和你的梦中情人放在一起。然后当在那里看到她,你就可以像是:“啥?这就是未来!你能怎么办?”
This one is straight up creepy awesome! So for the most of the animations, you guys have options to choose: things like eye color, music. There's always some way to interact with it. In this case you can hook up your Apple headphones and then inconspicuously click the trigger to have them start and stop. Or you could just double tap.
这个简直就是恐怖至极了!所以对于大部分的动画,你们有选择权:像是眼睛颜色、音乐之类的东西。总是有办法可以和它互动。这一款的你可以连上Apple耳机,然后不引人注意地按下开关启动并停止它们。或者你可以就双击它。
So that's less than half the costumes. You'll actually find twelve more through the APP or digitaldudz.com, including my personal favorite: the freaking 80's cartoon bad guy picture frame, like from Scooby-doo.
所以那只是一半不到的服装。你实际上可以从APP或digitaldudz.com上面再找到十二种服装,包括我个人的最爱:80年代的卡通坏人相框,像是“史酷比”的。
But for the grand finale, I've got one, and it isn't even a shirt. It's called the iWound, and I designed it with my buddy Christian. You just play animation and then slip it in the pocket on the back, which is designed to snugly fit pretty much any size mobile device. And there you go!
但作为最终大结局,我有个东西,它甚至不是一件衣服。它叫做“iWound”,我和我好兄弟Christian一起设计出来的。你只要播放动画然后把它塞进后面的口袋里,这口袋是设计给几乎任何大小的手机量身订做的。那就对了!
Here's an example of costume I put together, ten minutes, with an old shirt, old tie, a little bit of red paint. Now iWound actually comes with double stick tape, so you could stick it directly to your body or you could just stick it to the back of your shirt. So my buddy Rahaad took the iWound down in public to see what they thought... And this is basically what they thought.
这是个我组合的万圣节服装例子,只要十分钟,一件旧衬衫、旧领带和一点红色油漆。现在iWound实际上附有双面胶,因此你可以直接把它黏到你身上,或者你可以把它黏在你的衬衫后面。所以我的好兄弟Rahaad把“iWound”带到公开场合,看看他们怎么想...而这基本上就是他们的想法。
Not again! Hmm...
不是又来了吧!嗯...
So this year, look the other guy drop seventy dollars to be an Angry Bird! "Hey! Guess who I am!" Or even worse, the rich jerk who can afford this costume. And you can spend four minutes preparing your costume and then show up at work or the party like a boss: Jeans and t-shirt, like it's no big deal.
所以今年,看看那个人花了七十美金变成一只“愤怒鸟”!“嘿!猜猜我扮啥!”或更糟的--那买得起这套装扮的凯子混蛋。而你可以花上四分钟准备你的装扮,然后像个老大一样的去办公室或是出席派对:牛仔裤加上t-shirt,像是没什么大不了的。
And then when he says, "What are YOU supposed to be?"
然后当他说:“你”是在扮什么鬼?”
Simply respond with...
简单的回应...
So feel free to use the APP animations to come up with your own ideas. But if you wanna take your game to the next level, you can buy any of the original shirt design you saw or the iWound. They are available through the APP or at digitaldudz.com. We'll ship them till we run out.
所以请自便使用APP动画想出你自己的点子。但如果想要升级到高手区的话,你可以买任何所看到的原创衫或是“iWound”。它们都可以透过APP或是digitaldudz.com购买。我们将会卖到售完为止。
Note1:
“Douch-e”的发音为“do-shay”,是个外来语,同时也是个双关语。其一是说:"You got me here!"(被你发现了、抓包了);另一种用法则是用作回应没礼貌、侮辱人的言论。在这影片中虽然翻作“被你发现了”,但作者同时想要表达的是“你这浑蛋”的意思。
Note2:
这里说的"Sorry, Zack."是有典故的。Zack Morris是个美国80年代电视剧的人物名,由Mark-Paul Gosselaar演出。其人物形象总是带着个“黑金刚”手机,而“黑金刚”在美国被戏称“Zack Morris Phone”。所以用在这里是在说:“Zack,抱歉你的手机可能不能用这APP。”

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frame [freim]

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n. 框,结构,骨架
v. 构成,把 ...

 
crystal ['kristl]

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n. 水晶,晶体
adj. 晶体的,透明的

 
reaction [ri'ækʃən]

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n. 反应,反作用力,化学反应

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election [i'lekʃən]

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n. 选举

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minutes ['minits]

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n. 会议记录,(复数)分钟

 
device [di'vais]

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n. 装置,设计,策略,设备

 
available [ə'veiləbl]

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adj. 可用的,可得到的,有用的,有效的

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extinguish [iks'tiŋgwiʃ]

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v. 熄减,消减,偿清

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cartoon [kɑ:'tu:n]

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n. 动画片,漫画
vt. 为 ... 画漫画

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animation [.æni'meiʃən]

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n. 活泼,有生气,卡通制作

 

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