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To use a Facebook example again,
再次以Facebook为例
when Facebook's growth slowed in 2008 Mark instituted a growth group.
当Facebook的增长在2008年变慢时，马克建立了一个增长小组
They worked on very small things to make Facebook real faster.
他们致力于让公司快速发展的小事
Uh, all of these things by themselves seemed really small,
他们做的这些事看起来真的很小
but they got the, the curve of Facebook back up.
但他们重新让公司的增长加速
Um, it quickly became the most prestigious group there.
很快就成为了公司内备受尊崇的小组
Um, Mark said that it's been one of Facebook's best innovations.
马克说过，这是Facebook最优秀的革新之一
Um, according to friends of mine that worked at Facebook at the time.
当时我有一个朋友在Facebook工作，他说
It really turned around the dynamic of the company.
他们做的事真的让公司恢复了活力
And went from this thing where everyone was feeling bad and the momentum was gone, back to a place that was winning.
让每个人重拾信心，公司也恢复了士气，走上了胜利之路
So a good way to to keep momentum is to establish an operating rhythm in the company early.
所以，保持驱动力的一个好方法是早点在公司建立工作节奏
Where you ship product and lauch new features on this regular basis.
并在此基础上完成产品，开发新产品
Uh, where you're reviewing metrics you know, every week with the entire company.
每周你要和整个公司回顾这种标准
Uh, this is actually one of the best things your board can do for you.
这实际上是董事会能为你做的最好的事情之一
Um, boards add value to business strategy only rarely.
董事会很少为公司的战略增加价值
Um, but very frequently, you can use them as a forcing function,
但你可以经常让他们发挥施压的功能
to get the company to care about metrics, and milestones.
让公司关心于标准和里程碑
Um, one thing that often disrupts momentum and really shouldn't is competitors.
经常扰乱公司驱动力的就是竞争者，这其实不应该发生
Competitors making noise in the press, I think,
我觉得竞争者在媒体上制造令人不愉快的声音
probably crushes a company's momentum more often than any other external factor.
可能比其他外部因素更常破坏公司的驱动力
Um, so here's a good rule of thumb.
一条好的经验法则就是
Don't worry about a competitor at all.
完全不要担心竞争者
Um, until they're actually leaving you with a real, shipped product.
直到他们真的投放了产品
Uh, press releases are easier to write than code,
新闻稿比代码好写
um, and that is still easier than making a great product.
也比制造一件伟大的产品容易
So remind your company of this, and don't,
所以提醒你的公司，不要--
this is sort of a founders rule,
这也是一条创业者法则
is not to let the company get down because of the competitors and the press.
不要让公司因为竞争者和媒体变得沮丧
Um, this great quote from Henry Ford that I love.
亨利·福特说过，我自己也很喜欢这句话
The competitor to be feared is one who never bothers about you at all.
你应该害怕的是那些从不理会你
But goes on making his own business better all the time.
只专注于自身进步的竞争者
These are almost never the companies that put out a lot of press releases, and they bum people out.
这些公司几乎从不放出许多让人生厌新闻稿
Should we move on to this section...
我们还有时间讲这部分吗？
You know what, we'll cover this in a later lecture.
那我们将在之后的讲课中谈到这点
I will talk about, uh, finance dealmaking and distribution.
我会讲到金融交易和分配
Are there any questions?
有问题吗？
Okay, so on Tuesday, Paul Graham is going to speak.
好的，周二，保罗·格拉汉姆会为大家继续讲解
See you then. Thank you.
到时见，谢谢大家
