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So, you're opening a restaurant business.
那么，假如你开了家餐馆
No one wants to invest because you just lose money.
没人愿意给你投资，因为不挣钱
So you have to tell some idiosyncratic narrative.
所以你不得不编一些特别的故事
And you will say something like, well, we're the only British food restaurant in Paolo Alto.
比如你可能会说，我们是帕罗奥图唯一的英国菜馆
So, it's British, Paolo Alto.
英国菜，帕罗奥图
And of course, that's too small a market because people may be able
当然这是个很小的市场
to drive all the way to Mountain View or even Menlo Park.
因为人们可以开车去山景城甚至门洛帕克
And there probably no people who eat nothing but British food.
并且几乎没人只吃英国菜
At least, no people are still alive.
至少没有这样的活人吧
And so that is sort of a fictitiously narrow market.
以上就是一个编造出来的狭小市场
There's sort of a Hollywood version of this where.
还有一个关于好莱坞的例子
The way movies always get pitched is, it's like a college football star,
可能会编这么个电影剧情来拉投资，比如一个大学橄榄球明星
joins an elite group of hackers to catch the shark that killed his friends.
加入了一个黑客精英组织，捕捉杀死自己朋友的鲨鱼
So, that is a movie that has not been made.
这是我瞎编的，没有这种电影
But the question is, is that the right category or is the correct category?
但问题是，这种算成功的剧本吗？
It's just another movie, in which case, you know,
这只是一个老掉牙的剧情
there are lots of those, it's super competitive, incredibly hard to make money.
类似的电影很多，竞争激烈，很难挣钱
No one ever makes money in Hollywood doing movies. It's really hard.
好莱坞做电影的都不怎么挣钱，太难了
And so you always have this question about.
大家也总是会问
Does the intersection, does, is it real, does it make sense, does it have value that one should ask?
这个杂糅而成的交集是真的吗？靠谱吗？有价值吗?
And of course, there are start up versions of this.
当然，创业公司也有类似情况
