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If you're in e-commerce and you're retaining on a monthly active basis like 20, 30% of your users, you're probably gonna do pretty well.
如果是电子商务公司月度活跃用户有20%或30%的话公司经营得就很好
If you're in social media, and your first batch of people signing up to your product are not like 80% retained,
如果是社交网络公司第一批注册用户留存率不足80%的话
you're not gonna have a massive social media site.
该公司就不会火起来
And so, it really depends on the vertical you're in, what the retention rates are.
因此用户留存率多少算成功得取决于评判标准
What you need to do is have the tools to think about who out there is comparable.
你需要有一套方法找出可以进行比较的模板
And how you can look at it and say, am I anywhere close to what real success looks like in this vertical?
你可以以此为标尺看自己处于什么位置才算成功了
So retention is the single most important thing for growth.
因此用户留存率对于增长最重要
And retention comes from having a great idea, and a great product to back up that idea and great product market fit.
用户留存来源于好创意将创意转化为好产品并且产品适合市场
The way we look at whether a product has great retention or not is whether or not the users who install it.
看一个产品的留存率是否好使用同期群分析的话
Actually stay on it long term, when you normalize on a cohort basis,
就要看注册用户是否长期使用
and I think that's a really good methodology for looking at your product and saying, okay, the first 100,
一个好方法就是看产品的前100个用户
the first 1,000, the first 10,000 people I get on this, will they be retained in the long run?
前1000个用户，前10000个用户他们能被长期留住吗？
So now how do you attack operating for growth?
那么如何进行增长？
Let's say you have awesome product market fit.
假如，你的产品有非常棒的市场
You have built an e-commerce site and you have 60% of people coming back every single month and making a purchase from you.
你们是家电子商务公司每个月有60%的回头客购买商品
Which would be absolutely fantastic.
能做到这样的话，就很棒了
How do you take that and say now it's time to scale?
你据此判断，是时候扩张了
Now it's time to execute was the last thing in your thought.
现在就到了前面讲的最后一步--执行了
Right? And that's where I think growth teams come in.
此时是增长团队进入的契机
Like my contrarian viewpoint, or whatever is if you're a start-up you shouldn't have a growth team.
我的观点与别人不同我认为初创业公司不需要增长团队
