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Human beings are relationship manufacturing creatures.
人会制造情感
We cannot help, but create and anthropomorphize the things we interact with over and over again.
我们会赋予产品很多人性化的东西我们和这些产品之间是有相互作用的
So, whether it's the cars we drive, the clothes we wear, the tools and software's we use,
不论是汽车衣服，工具，软件
we eventually prescribe characteristics to it.
都被赋予了人性
A personality. And we expect it to behave a certain way.
我们希望它们能和我们一样
And that's how we sort of interact with it.
这就是我们和物品之间相互作用的机制
Now first impressions are important for the starting of any relationship,
在开始任何一段感情之前第一印象都是非常重要的
because it's the one we tell over and over again. Right?
这是我们会经常谈论到的，对吧？
And there's something special about how we regard that origin story.
我们对待第一印象有特殊的态度
I'll give an example.
举个例子
If you're on a first date with somebody, and you're having a nice dinner, and you catch them picking their nose.
你和约会对象第一次见面你们共进晚餐但是你却发现对方挖鼻孔
You are probably not gonna have another date with them.
你可能不会再和对方约会了
Right, but if you're married to someone for about 20 to 30 years,
但是如果你已经和你的爱人结婚二三十年了
and you catch on the Barca Lounger digging for gold right?
你发现对象抠鼻子
You don't immediately like call your lawyer, right,
你肯定不会立马打电话给律师说
and then say like we have a problem here.
你们之间有问题了
I need to start drawing up papers for divorce.
你需要律师立即起草协议离婚
You shrug your shoulders and say at least he has a heart of gold.
你可能会耸耸肩说，他人还是不错的
So solving about.
能够
First time interactions means that the threshold is so much lower in terms of pass fail.
给客户留下好的第一印象关系到成败
So, in software, and for most products in internet software that we use, like, first impressions are pretty obvious.
软件很多我们使用的互联网软件第一印象的重要性是显而易见的
And they're the things that you see a lot of companies sort of pay attention to in terms of
你会发现，很多公司会把注意力放在这方面
what they send their marketing people to work on.
让市场营销人员花大力气做好
My argument for people who are very good at product
很多擅长营销的公司
is they discover so many other first moments,
会把他们的产品
and they make those something memorable.
做到给客户留下难忘的印象
Right, the first email you ever get from a piece of software.
比如说，你使用的软件发给你的第一封邮件
What happens when you first log in?
第一次注册时
