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And what's cool is we had over 25 different applications created for us of quality and quantity
很棒的是，最终我们收到了25个优秀的应用
that we could not have paid for on the budget and the sort of time that we had for this.
其数量和质量都远远超出了我们的预期
We got things like an iPhone app and Android and WordPress plugins, right?
有iPhone的应用程序安卓的应用，以及WordPress的插件
And all because what we did was we changed how people wanna talk about the origin story of
这些成功都归功于我们在人们谈论Wufoo
how they're interacting with one of our services.
以及互动方式上做了些改变而已
And go like all day long of going over these examples.
这种事例有很多
But I'm gonna short cut this by saying, you should just subscribe a little bit of details.
长话短说关注little bit details就对了
It's just basically tons of screen shots of software that's just doing it right.
上面有很多优秀软件的截图
That shows that they're being conscientious of the user and the customers.
体现出了他们非常重视用户的需求
When it comes to long term relationships or marriages,
提到长期关系，也就是婚姻
the only research that we ended up having to read was the stuff that was done by John Gottman.
我非常推荐大家去读一下，John Gottman的研究This American Life曾介绍过他
He's been featured in This American Life, in Malcolm Gladwell's books.
Malcolm Gladwell的书中也曾提到过他
He's a marriage researcher up in Seattle.
他是西雅图的婚姻研究专家
And he has an interesting parlor trick that he can do.
他有一项非常有趣的绝活
He can watch a video tape of a couple fighting about some issue for 15 minutes.
只要给他看一段夫妻吵架的视频15分钟就行
And predict with an 85% accuracy rate
他就能预测出，4年后，这对夫妻是否会离异
whether that couple will be together or not, or divorced in four years
准确率高达85%
If he increases that video up to an hour.
如果让他看1个小时
And asks them to also talk about their hopes and dreams.
再问问这对夫妻的希望和理想
That prediction rating goes up to 94%.
那么准确率会高达94%
They showed these same video tapes to marriage counselors,
把同样的视频放给婚姻咨询师
successfully married couples, sociologists, psychiatrists, priests, et cetera
婚姻美满的夫妻，社会学家，精神医师牧师等人看
and they can't predict with random chance whether people are gonna be together or not.
他们对于这对夫妻以后是否会在一起的预测都没有达到这么高的精准率
