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However, small scope producers are very difficult to regulate especially from a top-down approach
不过，小规模生产者很难管控，特别是自上而下的方式
Because of this, elective markets for safe chicken
正因为此，安全鸡市场大有可为
and specifically could the market the marketing of safe production practices
特别是要让安全生产，安全过程
processing practices and trading practices to urban consumers has a potential to improve the biosecurity of free range chicken production
安全贸易这些理念传递给城市消费者，这具有提高生物安全性的潜力
by incentivizing producers to change their practices through price premiums
通过溢价激励生产者改变生产实践
Things like traceability, branding and labeling if they're credible
可追踪可信的品牌和标签
I'll have the potential to ensure compliance with biosecurity standards and hence decrease avian influenza risk
具有保证生物安全性和减少禽流感风险的潜力
I'd also like to point out here, what I'm talking about is the marketing of safe practices, best practices something along those lines
我还要指出，我讲的是安全实践和最佳实践的营销这方面的东西
but I'm not talking about is avian influenza free poultry
我讲的并不是无禽流感家禽
This is very very expensive to be able to do to ensure that an individual chicken or duck is free of avian influenza
要保证每只鸡都不患禽流感是非常昂贵的
So what I'm looking at is people's general preferences for safety
我要考虑的是消费者对相对安全的偏好
However at the time that I was implementing the study
我做这个研究的时候
the valuation of safety labeled free range chicken in Vietnam, in Hanoi specifically, was unknown
河内还没有关于安全标签放养鸡价值评估的研究
When people buy chicken in Vietnam generally they have much less choices than we do and
越南人买鸡的选择比我们这里要少得多
chicken is a much more homogeneous product
鸡是比较同质的产品
The majority of chicken purchases are for a whole chicken
多数鸡是整只整只的卖
Or sometimes you'll buy half chicken where a whole chicken is simply cut into half
或者是半只鸡一卖，也就是整只分成两半
And the main things you would look at for this type of chicken are taste, price and safety
同鸡相关的变量有三个味道，价格，安全性
