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I did this through pilot supply chain project
这是通过试点供应链项目
I was working on FAO project for appropriate avian influenza risk management
我当时参加了粮农组织禽流感风险管理项目
Through this project I worked with several Vietnamese counterparts
通过该项目，我认识了一些越南同事
and we contracted crossbred chicken producers to follow safe production practices
我们与杂交鸡生产者签订合约来实验安全生产实践
These practises is based on national guidelines or regulations for poultry production
这些实践遵循了国内家禽生产规定
which generally would not be followed or if they were followed consumers would have no way of verifying this
这些规定通常没人遵循，消费者也无法辨别
This is an important point that I'd like to make
后面这一步很重要
We use local institution, local veterinarians as much as possible
我们尽量利用当地兽医和机构
The project also improved capacity where needed
该项目也提高了当地的能力
When the chicken came to market, it was delivered to 8 vendors operating in 4 wet markets through traceable supply chain
之后鸡被送往市场，四个生鲜集市的八家商贩供应链可跟踪
This was in central areas of Hanoi
这是河内的中心区域
And there's also safety branding of the chicken, or safety label
我们为鸡打上可靠的安全标签
There is information that was made available through brochures, posters
还有宣传册及海报这些信息
And the vendors were also given promotional materials
商贩也得到了促销材料
While this chicken was being sold in these markets
这些鸡出售的时候
I conducted a household survey. This is a representative survey of people living near those market
我对市场周边家庭进行了抽样调查
It was a large sample which is quite rare for this type of field experiment
样本量非常大，这在这类实地实验中很少有
It was undertaken in the home of the participants
而且是到调查对象家中进行
And it covered areas like how much—what type of chicken they've been consuming
调查覆盖面很广，包括他们买过哪种鸡
where they were buying it and what their attitude towards food safety and chicken in particular various topics
在哪买的，对食物安全，特别是鸡安全的态度。很多主题
