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For urban meat consumers, you cannot ignore the demand for taste or quality
对于城市鸡肉消费者，味道和品质的需求是不可忽略的
I found education increases valuation of safety
我还发现教育程度对安全价值认识的影响
You know, this is very important because education is highly linked to income in Vietnam
这很重要，因为教育程度在越南，同收入关系紧密
And this gives some idea that people as incomes increase, demand for safety could also increase
这从某种层面说明收入增加，对安全的需求会增加
I also found that recent chicken breed purchase patterns had no impact on the valuation or demand of safety
我还发现，当前对鸡品种的购买方式对安全价值认识或需求没有影响
which indicates to me that this is a very general preference
这说明安全是一种一般偏好
This also shows there's potential for improvement by security and public health through the marketing of safe food in Vietnam
这还说明通过安全食物的营销，越南有安全和公共健康改善的可能
There is a lot of ongoing efforts right now to market free range chicken and duck in Vietnam
现在有很多正在进行的尝试，试图销售放养越南鸡鸭
This is both by the private sector and the public sector
私营和公营都开始进行尝试
This is a market that grocery stores and private firms are actually trying to get into because
这应该是杂货店和私营企业喜欢的方向，因为
it's the high-quality, high-margin, most lucrative market for poultry
这不仅高质量，而且盈利水平更高
There's also a large USAID project that started after that. That really skilled up a lot of the ideas that were introduced
还有一个大的USAID项目在之后启动，这很好地促进了这个概念的深化
to try to have more brand development for safety label or safety certified free range chicken
促进安全标签或安全认证放养鸡品牌的发展
And right now the government has sort of shifted its focus from
现在，政府方面的政策也开始转移
some of the policy documents are in the discussion on the control influence initially talked about getting rid of the free range chicken sector
一开始关于禽流感控制的政策文件，都希望废除放养鸡行业
and they really shifted from this a lot and recognized that there is a high demand for this type of chicken
现在转变很大，他们意识到这类鸡的需求很大
