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Hey guys, it's Gary, time to do another gv.com.
大家好我是加里，又到了“garyvaynerchuk.com”节目时间，
There's a lot of things that go on when you build a business and when you're making business decisions,
在创立企业或是做出商业决策之时，我们会遇到许多问题，
but Rowdy Piper and I are scared of one thing more than any other
罗迪·派彭和我最害怕的其实是这个，
and that's a very interesting part of your body in your DNA when you're doing business and that's called emotion.
当你进行商业运作的时候，你的DNA会发生非常有趣的现象，我们称之为情感因素。
Emotion is scary. When you make emotional decisions, when in business you are in big trouble,
情感非常可怕，如果你做出了带有情感化的商业决定，你将遇到很大的麻烦，
because and I know this is not that profound, but getting into these debates lately about, journalism where it's going,
这是因为，我知道这么说大家一定很明白，比如一些会掀起全民探讨的话题，比如说新闻，新闻的走向啊，
or anything you know especially journalism, and when you start saying things like oh the New York Times is in trouble,
或者是其它事物，最好的例子就是新闻，比如你会说《纽约时报》遇到了麻烦，
you know that people are making emotional "political" decisions,
这是人们做出的带有情感化的“政治”决定，
people are debating if it's a viable business based on their politics, its silliness.
大家会讨论基于这种“政治”的商业问题，讨论它到底愚蠢在哪里。
And in a day and age where the internet, the fourteen-year-old internet that we've all underestimated so much
但在当今互联网当道，互联网今年也有14岁了，但我们却远远低估了它的能量，
is growing up, becoming a teenager and really starting to bash all the traditional media.
它长大了，长成了一名青少年，它开始攻击所有传统媒体。
It is just funny to me when I see CEOs of major companies that have a lot to lose or employees of those industries
但现在许多大公司的首席执行官浪费机会，我感觉这非常可笑，还有他们手底下的人
making emotional decisions instead of adjusting, looking at the picture and moving their careers in different opportunities
做出了许多情感化的决定，而不是高瞻远瞩，增加职业规划的种种可能，
and that's something that a lot of people have to pay attention to.
这是大家值得关注的。
When you make emotional decisions, whether it's employees, buying advertising.
一旦你做出了情感化决定，不管是在用人还是在买广告，
I always the Jets used to be so smart, they would hit me up all the time to buy advertising
纽约喷气机实在是太狡猾了，每次都让我心甘情愿买广告，
and though I love them more than life, no emotion when it comes to business.
尽管我太爱它了，但生意场没有情感可言。
I fired a best friend that worked for my Library at one point.
我的好朋友在我的“红酒图书馆”工作，但我还是毅然决然地解雇了他。
I didn't hire friends that wanted to work for Wine Library at some points.
我也不会让熟人在“图书馆”工作。
I think it's just massively important for anybody that's running a business to make sure emotion is completely sucked out
对于创业人士来说，情感化的决定是永远要不得的，
when making decisions and when you're debating, make sure you come in from a point, you make sure you know you're debating I mean,
但如果是在讨论，那你要保证你能，你要保证你真的是在讨论，
not debating run-on sentences. You with a little bit of me maybe we're changing the business world.
而不是像流水账一样，你和我能改变商界也说不定呢。
