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Hey everybody, it's Gary Vaynerchuk, you know people, yeah I know!
大家好我是加里，我知道这是洗手间！
You know people always ask me how much does it cost to launch a video show?
有好多人都在问我创建网络视频秀需要花多少钱？
How much did it cost you to build up Wine Library TV. There's a question I'm asked all the time.
你创建“红酒图书馆”电视节目花了多少钱？ 许多人都在问我这样的问题。
I was doing an interview today for a business video blog and once again,
今天我接受了一家商业视频博客的采访，他们也是又一次问我这个问题，
Gary but the big question is how much does it cost to do this and build your brand and build in the new social media world
请问加里，你创建个人品牌，在社媒世界里创建品牌究竟花了多少钱，
and here's my answer folks, two cents, two cents.
我的回答是这样的朋友们，两分钱，我就花了两分钱。
I spent millions of dollars building winelibrary.com. New York Times, Wall Street Journal, full-page Jets and Wine Spectator,
我创建“winelibrary.com”的时候花了数百万美金，我在《纽约时报》《华尔街日报》《葡萄酒观察家》都做了广告，
billboards, radio, Star-Ledger, Direct Mail just on and on and on. Wine Library TV? Two cents! My two cents.
再加上广告牌，广播，还有“Star-Ledger”，邮件推送服务等等，但你要说我花了多少钱创建“红酒图书馆”节目，我告诉你只有两分！我的两分钱。
That's what it cost me. You need to get into the community. If you are just starting the show right now or a blog
我就花了这么多钱朋友们，你需要进入这个圈子，如果你现在正打算创建节目或是博客，
and you're trying to figure out how to get traffic. Here is how you do it. Let me help you.
正在想办法增加观看量，点阅量，那么我来帮助你。
Forget about all the glitz and glamour. Forget about your stage cause it can be anything.
别要那些花里胡哨的东西，也不要在乎什么平台，因为什么样的平台都可以。
What you need to focus on is your content. You have to have the chops. If what you talk about or what you do sucks, you lost anyway.
你要在乎的只有内容，你需要有这种本事，如果你的内容或是你的行为不受观众喜爱，那么你就输了。
This next part won't matter. So please, even if you're really passionate about it, understand you've got to be good.
其它都不重要，所以请大家记住，如果你对某类事物非常痴迷，那么你的输出一定要非常精彩。
I'm very passionate of being the starting running back for the New York Jets, but it's not going to happen.
我非常希望自己能成为纽约喷气机的跑卫，但我知道这永远不会发生。
You don't see me doing a science blog. Even though I see huge opportunity in there cause some of those science advertisers got bank.
我没有做科学类的博客，但有许多人刊登了科学类的广告，而且赚了不少钱。
You know you've got to have the chops to, that's why I stick to the beetle. Sometimes the sports.
所以你要有真本事才行，所以我最在行的就是红酒，有时候是体育运动。
You know so recognize that, but more importantly the way you go about is pump out the content
你需要认识到这一点才行，但最重要的是你需要输出你的内容，
and then you spend hours, hours, eighty to ninety percent of your time. Did you just hear what I said?
然后就是花功夫，你要把你80-90%的时间全部投入在这上边，听到我说的了吗？
Leaving comments on blogs, forums and social networks that have to do with your subject matter.
你需要在博客，论坛以及社媒上留言，内容当然与你要说的内容有关。
For example, if I was not at the pinnacle of where I am now, and I still have plenty of that kind of work to do now, but a lot more is now coming to me,
比如我现在还没有达到事业的顶峰，就像我刚才说的那样，我需要做很多事情，还有许多新的事情等着我去做，
but I would be in every Facebook Fan Page about my subject matter.
我会去所有与红酒有关的“脸书”公司页面。
If there was a Facebook Fan Page for Cabernet and other Merlots and other wines and there's tons of them,
如果我在“脸书”上发现了关于卡本内，关于梅洛等其它红酒的页面，其实“脸书”上有许多这样的内容，
I would be in there, becoming a fan of all of them and leaving relevant content,
我会参与其中，成为他们的粉丝，然后说一些我想表达的内容，
not saying oh come and check out my video on this Merlot. No, I would just say,
我不会说来我的视频网站看看关于梅洛的消息吧，我只会说
oh this is one of my favorite Merlots and hopefully some people click my face, find my page and on.
这是我最喜欢的一种梅洛酒，希望有更多人能够点击我的页面查看内容。
I would go to every blog. Right now I would go to Google Blog Search and type in the word wine, like I did years ago
我会浏览所有红酒博客，我会打开谷歌博客搜索引擎，然后打上红酒两字，就像我几年前做的事情，
and go in and spend time reading the most current blog posts from somebody no matter how big.
在里面查看最新的红酒博客，不要管博客规模是大是小。
If it's the 649 readers, that's huge. Seven readers, you don't skip that blog.
如果这个博客有649名读者，那么它的规模已经不小了，一看它只有7名读者，不要跳过它。
Read the latest posts and leave a content, you know a comment excuse me.
读一读最近的博客，在下面写上你的内容，对不起是留言，在下面留言。
You're making a connection with that blogger and with that small audience that person has.
你要和博主建立联系，和博主的粉丝建立联系。
So you go out there and you start leaving your two cents and you leave your two cents everywhere right?
你要开始动用你的两分钱了，你要将两分钱洒满各地。
And so all of a sudden, two cents becomes four cents and four cents becomes eight cents and eight cents becomes sixteen cents
你发现两分钱变成了四分，四分变成了八分，八分变成了16分，
and before you know it, you've put out a million dollars and when you put out a million dollars,
慢慢地，这些钱就变成了一百万美金，如果你的投资变成了一百万美金，
you're on your way to getting a million dollars. See ya！
那么你离挣那一百万就不远了，下次见！
