评论
打印
Soccer is the most popular sport in the world.
足球是世界上最受欢迎的运动。
And for soccer fans there's a collectible item that's taking their world by storm,
而对于足球迷来说，有一款收藏风靡了他们的整个圈子，
the Panini Soccer Sticker Album that comes out every four years.
那就是每四年推出的帕尼尼足球贴纸相册。
We'll let this guy explain how it works.
我们就让这个人解释究竟是怎么回事吧。
Because, well, he wrote an entire book about stickers.
因为，他曾经写过一本关于贴纸的书。
My name is Greg Lansdowne, and I'm the author of “Stuck on You,” the story of football stickers.
我是Greg Lansdowne，我是讲述足球贴纸故事的《贴上你》这本书的作者。
OK, Greg, so, what's this all about?
好的，Greg，这些书到底是怎么回事？
Well it's a very simple concept.
嗯，我想的其实很简单。
You start off with the album.
你先买一个相册。
And from there, you need to collect packets of stickers.
然后不断收集贴纸包就可以了。
For the World Cup, there's five stickers in every packet.
每届世界杯的每包贴纸里都有五张。
In this particular World Cup album, there's 682 spaces to fill.
这款别致的世界杯相册中有682个可以贴贴纸的空位。
And the idea, or the name of the game, is to fill up the sticker album.
我们的理念或者这款游戏的名称就是贴满贴纸相册。
Once you start to getting doubles of stickers,
开始收集到成对的贴纸时，
that's when the real fun element comes in and you start swapping with people.
游戏就变得有趣起来了，你可以和别人互换贴纸。
Panini's first album Mexico '70 started off with the album being distributed in just a few European countries.
一开始，我们的第一款帕尼尼足球贴纸相册“墨西哥'70'只在为数不多的几个欧洲国家推广。
That's now grown and you can get Panini Stickers in over 100 countries worldwide, and that's growing every single tournament.
但是现在我们生意做得更大了，现在，全世界销售这款相册的国家有100多个，而且每一场比赛都在继续增长。
I'm sure they will leave no stone unturned to make sure that you get stickers in the hands of everyone around the world, ultimately.
我相信他们会不遗余力地确保最终每个人手上都有这种贴纸。
Who is the biggest collector in the world?
那谁是世界上最大的收藏家？
Well, there is a gentleman in Italy, the home of Panini Stickers.
说起来，帕尼尼贴纸的故乡意大利有一位绅士。
His name is Gianni Bellini, and his sticker collection needs to be seen to be believed.
他的名字叫Gianni Bellini，他的贴纸收藏规模不亲眼看见大家恐怕是不会相信的。
Introducing Gianni.
欢迎Gianni。
Gianni lives in a small town in Italy, which happens to be only 20 miles from the Panini factory.
Gianni家住意大利的一个小镇，距离帕尼尼工厂只有20英里。
So, there you have it; if you didn't know about soccer stickers, now you can kick your own collection into high gear.
现在你知道了吧；如果你之前不了解足球贴纸，现在可以抓紧收藏了。
