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Jeppson's Malort is considered by a lot of people to be the most horrible liquor they've ever had.
很多人都认为，杰普森的马洛特酒是他们喝过的最难喝的酒。
To me, Malort tastes like sweaty socks.
我感觉马洛特是那种湿哒哒的袜子的味道。
Metallic pine needles.
金属松针的味道。
Canteloupe plus tires? Like rubber.
哈密瓜加轮胎？像橡胶的味道。
Technically, it's like a digestif, realistically, it's sour and regret. It's pretty rough.
确切来讲，跟餐后酒的味道差不多，真的，很酸，喝完就后悔了，反正挺难喝的。
First thought is awful, but then it's a acquired taste that now that I can't, actually get enough off. No.
一开始觉得很难喝，后来慢慢习惯了，现在已经……欲罢不能了。不喜欢。
My name is Tremaine Atkinson. I am CEO and head distiller for CH distillery.
我叫特里曼·阿特金森。我是CH酒坊的首席执行官兼首席酿酒师。
My best description of the taste of Jeppson's Malort, is ass, gas, and fire all at the same time.
要我描述这款酒的话，我会说是集屁、汽油和火于一体的味道。
I personally love it, and I think it tastes great but maybe I'm a little weird.
我个人很喜欢，我觉得挺好喝的，可能是因为我比较另类吧。
When a CEO describes his product as something that tastes like ass, gas, and fire,
如果一位CEO都这么形容自己的产品的话，
it's safe to assume that there's a story that needs to be told,
那我们可以肯定地说，这事儿有料可挖。
and that story as it turns out, is one of legend.
事实证明，这事儿不仅有料可挖，而且还有点儿传奇。
Malort was invented in the 1930s by Carl Jeppson,
马洛特是卡尔·杰普森上世纪30年代发明的一款酒，
a Swedish immigrant who smoked so many cigars that it killed his taste buds,
杰普森是个瑞典移民，因为抽雪茄抽太多导致他失去了味觉，
so he had to come up with something with such a strong flavor that it could cut through and give him a real experience.
于是，他就想弄点儿味道特别重，能够突破他的味蕾，让他重新体验到真实的东西。
So, do tell, what did he come up with?
那么，请告诉我们，他具体想出了什么办法吧。
We can say that it does have wormwood in it,
只能说里面有苦艾，
and that is it's primary flavor; and everything else after that is top secret.
而且是这款酒的基础味；其他的就属于最高机密了。
But please, more about wormwood.
可是，那就再说说苦艾吧，拜托了。
Wormwood is a, a plant; it's really an herb;
苦艾是一种植物；一种草本植物;
it looks a little bit just like a twig with some small leaves on it,
看起来有点像一根有小叶子的树枝，
and it grows just about everywhere.
这种植物几乎随处可见。
When you take a bite of it, it is the most bitter substance that you really ever could, could bite into.
咬一口你会觉得是你这辈子能放到嘴边的，最苦的东西。
Please excuse my naivete, but can someone please explain why?
请恕我天真，但谁能解释一下为什么吗？
Why would anyone drink this stuff?
为什么有人会喝这种东西？
Jeppson's Malort is an old school Chicago tradition.
喝杰普森的马洛特酒是芝加哥的一个老传统。
Chicago has some really iconic things about it, like deep dish pizza and The Bean and Lake Michigan.
芝加哥是有一些标志性的东西啦，深盘披萨、“大蚕豆”，密歇根湖什么的。
I think why Malort is so embraced is because those other things are nice,
但我想，马洛特之所以这么受欢迎，可能就是因为其他的东西都很好，
but Malort is kind of the badass icon of Chicago; it allows us to be ourselves.
所以马洛特就成了芝加哥另一面的象征；它给了我们一个释放自我的机会。
I wanted to get involved with Malort ever since I started making booze here in Chicago
自从我来芝加哥开始酿酒以后，我就一直想酿这种酒，
because it is such a staple of the Chicago drinking scene.
因为它就像是芝加哥酒水界的主食一样。
Staple? More like an anti-staple.
主食？更像是开胃菜吧。
How many shots of this could you possibly sell?
这种酒能卖多少。
On average, 365 days a year,
平均下来，一年365天，
people are taking 10,000 shots of Malort,
大家每天差不多都会喝掉10000杯吧。
so think about that: every night 10,000 shots of Malort are disappearing into peoples bodies.
想想看：每天晚上，都有10000杯马洛特消失在大家的胃里。
That was a really weird way to say that.
这么形容好奇怪啊。
Weird indeed, but point made.
是挺奇怪的，不过意思表达到位了。
I vaguely remember my first shot of Malort. Same.
我依稀记得自己第一次喝这种酒的时候。我也记得。
I remember my friend who was from here said, “Oh, you've got to try a shot of this."
我记得是我这边的朋友跟我说，“对了，这个酒你一定得尝尝。”
And I took it, and I just said, "Why? Why did you do that to me?"
我就喝了，喝完之后我说，“什么仇什么怨？你为什么要这样对我？”
That was how I was introduced to it,
就是这样我接触到了这款酒，
but now I love Malort because I love the way it tastes; I think it is fascinating;
现在我已经爱上了它，因为我喜欢它的味道；令人着迷的味道；
I love the balance between the pure bitterness and the herbal and floral flavors,
我喜欢它纯粹的苦味和它草木的芬芳两者之间的平衡，
that little touch of sweetness, the heat of the alcohol,
喜欢它的那一抹甜，还有酒精带来的燥热，
all of that adds up to me as a really, really interesting taste experience,
所有这些加到一起，就让我觉得非常非常有意思，
and I also love the way it makes me feel.
我也喜欢喝完之后的感觉。
I love the way that you love Malort,
我都被你对这款酒的喜爱打动了，
and I only wish that one day I will be so lucky to love something as much as you love your beloved Malort.
我只希望有一天我也能幸运地，像你爱你深爱的玛洛特一样去爱一件东西。
