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Here's one from Microsoft, the windows media player.
这款是微软的产品，微软媒体播放器。
And here's one from MusicMatch that HPOMs for their machines.
这款是MusicMatch为他们的机器研发的产品。
Now, if you look at these things, there's something that pops out right away,
看到这些软件，你很快会产生一些想法，
especially if you're not already using one.
特别是当你没有真正开始使用的时候。
They are too complex. They're really difficult to learn and use.
那就是他们太复杂了。学习和使用起来都非常困难。
I've talked to so many people using them,
我跟很多使用这些软件的人聊过天，
but don't even know three ports of the features, because they're too complicated.
但到现在都还不知道它们的三个特点，因为它们太复杂了。
And they have restrictions. Some of them don't let you encode into MP3, which is the most popular format.
而且它们设了很多的限制。其中一些不允许你编码成mp3格式，而mp3是现在最流行的格式。
Most of them limit the encoding quality.
还有其中大部分都会限制你的文件编码质量。
So they don't let you get really high quality.
因为他们不想让你获得真正高质量的文件。
Most of them throttle the encoding speed.
大部分软件会限制编码速度。
So you're sitting there waiting longer than you have to.
于是你不得不坐在那里，浪费不必要的时间去等待。
And all of them throttle the CD, burning speed to 2X. Now why they do this?
并且所有软件都把光盘的写入速度限制到了2X。为什么他们要这么做呢？
They do this so that you give them more money to buy a Pro version that takes away these restrictions, usually about $30.
是因为这样你们就会给他们更多的钱，去买去除了这些限制的专业版，价格通常是30美元。
We're gonna change all this today with something we call iTunes.
所有这一切将会在今天做出改变，因为我们有了称之为iTunes的东西。
