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This is coffee.
这是咖啡。
This is coffee being poured into the most iconic cup in New York City history.
我现在将咖啡倒进纽约史上最具标志性的杯子里。
So, how did they sell over a billion of these?
那么，他们是如何卖出超过10亿杯咖啡的呢？
This is Leslie Buck, a Holocaust survivor.
他是莱斯利·巴克，一名大屠杀的幸存者。
Immigrating to New York after World War II, he got a job working as a sales manager at the Sherri Cup Company.
他在二战后移民到纽约，并在Sherri Cup公司找到了一份销售经理的工作。
The company wanted to break into the New York diner scene.
Sherri Cup公司想闯入纽约餐饮市场。
Leslie noticed Greeks ran most of the diners.
莱斯利注意到大多数顾客都是希腊人。
So, what did he do?
他为此做了什么呢？
He decided to create and design a cup that would appeal to them.
他决定制作并设计一款能吸引到他们的杯子。
He used the colors of the Greek flag, blue and white.
他使用了希腊国旗的颜色，蓝色和白色。
Along the top is a Greek key, one of the most iconic designs in architecture.
杯子顶部运用了希腊回纹，这是整体架构中最具标志性的设计之一。
The sides mimic a Grecian vase.
杯子的两侧模仿了古希腊风格的花瓶。
Smack dab in the middle, Greek-style lettering that embodied the very soul and motto of the cup.
杯子正中间是希腊风格的字体，它们体现了杯子的精髓和格言。
We are happy to serve you.
我们很高兴为您服务。
And, guess what, it worked.
你猜怎么着，它成功了。
Solo bought the Sherri Cup Company.
Solo买下了Sherri Cup公司。
In 1994 alone, they sold over 500 million cups.
仅在1994年，他们就卖出了5亿多杯。
And, today, the Anthora cup has reached full-blown icon status.
如今的Anthora cup俨然已斩获龙头地位。
Nice work, guys.
干得好，伙计们。
