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Cooling ice-cream with exotic flavors and shapes, these sweet treats are becoming more and more appealing to Chinese consumers, across demographics and generations.
现如今，口味和外形都很独特的冷饮冰淇淋，在不同群体和不同年龄层的中国消费者当中都越来越有吸引力。
Ice-cream sales in 2021 hit a record high of over $1.3 billion, 10% more than the previous year.
2021年我国冰淇淋销售额超过了13亿美元，创下历史新高，相比前一年增加了10%。
In the past few years, Chinese and foreign ice-cream retailers have frequently cooperated with producers of beverages, coffee and tea, as well as sightseeing spots, universities and museums,
在过去的几年里，国内外冰淇淋零售商频繁地与饮料、咖啡、茶的生产商，以及旅游景点、高校和博物馆合作，
leading to a large number of innovative ice-cream flavors.
推出了一大批创新口味的冰淇淋。
For some consumers, ice-cream has become more than a special summer delicacy.
对一些消费者来说，冰淇淋已经不仅仅是一个夏季专属美味了。
"Some ice-cream brands attract young people with their creative flavors, such as milk with squid, or meat floss with chives.
“一些冰淇淋品牌以创意口味吸引年轻人，比如牛奶鱿鱼味、肉松香葱味等。
Young consumers are keen on trying new things, and they are very much influenced by online celebrities.
年轻消费者热衷于尝试新事物，他们深受网红的影响。
So for many, to have a taste of the ice-creams trending online is a way of following what's fashionable."
所以对很多人来说，品尝网上流行的冰淇淋是一种追随时尚的方式。”
But following fashionable trends comes at a cost.
但追随时尚潮流也是有代价的。
As ice-cream brands raised to become internet sensations, winning sales and public attention, the mega marketing campaigns are transferring the cost back to consumers.
随着冰淇淋品牌在网络上走红、赢得了销量和公众关注，大型营销活动正在将成本转移回消费者身上。
Some high-end ice-cream could cost consumers as much as 60 yuan, or $10,
一些高端冰淇淋的价格可以高达60元（约合10美元），
that's a sharp rise compared to a few years ago when the price of most ice-creams was no more than 3 yuan.
与几年前大多数冰淇淋的价格不超过3元相比，这是一个价格上的大幅上涨。
In a recent online survey, over 74% of respondents were unhappy with the increasingly expensive price tags of ice-creams in general.
在最近的一项在线调查中，超过74%的受访者对冰淇淋越来越贵的价格感到不满。
"I don't think I will buy expensive ice-creams. They're just marketing gimmicks. I'm afraid I will regret buying it once I taste it."
“我想我是不会买那些非常贵的冰淇淋的。这只是营销的噱头。我怕我尝了之后会后悔买它。”
