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If values are the place to start, how do you begin that conversation?
如果价值观是开始的起点，那么你该如何开始这个对话呢？
I would encourage people to begin where they are.
我鼓励人们从他们所在之处开始。
Which is to say, if you think about ethics within an existing framework, whether that’s a religious framework or framework of a friend or a sports team or a favorite book or whatever it may be, to stick with that.
也就是说，如果你在现存的框架内思考道德问题，无论是一个宗教的框架，一个朋友的框架，一个运动队的框架，还是喜欢的一本书的框架，或是其他什么框架，都要坚持。
You don’t need to come up with a new ethical framework necessarily.
你不一定要拿出一个新的道德框架。
But what we do need to do is be clear about what our ethical framework is and to establish as best we can, what are the foundational principles of our life?
但是，我们需要做的是弄清楚我们的道德框架是什么，以及尽我们所能地确定，我们生活的基本原则是什么？
I would say in my family, my wife and I have it written down in our marriage contract of love, truth, and wonder, and we’re able to go back to that, to those three concepts if we run into a challenge.
我想说，在家里，我和妻子将其写在了我们的婚姻契约中，即爱、真诚与好奇，如果我们遇到挑战，就会回到这三个概念。
And when I was at GuideStar, we laid down our organizational values as compassion, clarity, collaboration, and courage.
当我在GuideStar工作的时候，我们确立了组织内的价值观，即同情心、清晰明了、协作与勇气。
And we would actually return to them and we had them up in every single room.
我们实际上会回归到这几个概念，我们把它们张贴在每个房间里。
And that sort of exercise can be a kind of ethical whitewashing if you’re not careful, but it also if it’s repeated enough, can become a sort of cadence in the culture of an organization or the culture of a family.
如果不谨慎的话，这种做法可能会成为一种道德粉饰，但如果重复得足够多，可能会变成一个组织或一个家庭文化中的一种节奏。
And I’ve seen it done well.
我发现这非常有效。
And so I think people should not allow the fact that sometimes those corporate exercises and coming up with corporate values do not reflect the reality within an organization.
所以我认为人们不应该接受这样一个事实，即有时这些企业实践和企业价值观并不反映组织内部的现实。
That’s sometimes true. It doesn’t mean they can’t.
有时是对的。这并不意味着他们不能。
And that we can begin with that sort of foundation as we’re then moving on to some of the questions about strategy, which are often, as I said before, intertwined with questions about ethics.
我们可以从这些基础开始，然后我们会继续讨论一些关于策略的问题，就像我之前说的，这些问题通常与道德问题交织在一起。
You’ve got these nine tools in the toolbox. Where’s a good place to start?
工具箱里有这九种工具。从哪个开始呢?
Let’s start with the first chapter, the first tool chapter, which is storytelling.
让我们从第一章开始，首个工具为讲故事。
And humanity experiences and understands the world through stories.
人类通过故事来体验和理解世界。
We’ve seen that go terribly wrong, but it is also the locus of some of the most beautiful parts of the human experience.
我们已经看到这正在变得糟糕，但这也是人类经历中的一些美丽之处。
And it’s just really relevant for social change work.
这与社会变革工作非常相关。
It’s really relevant for corporate strategy more generally, I would say.
一般来说，这与公司战略息息相关。
