和朋友聊天，她动不动就爱来句WC血槽已空，仿佛受到了10000点的伤，红蓝都已见底。

生活中，倒也常常听到别人这么使用“游戏术语”。

其实不光是游戏中的“黑话”，就连游戏本身，都可能是为了“植入”我们的工作、生活、学习而设计的。

还记得去年红极一时的“羊了个羊”么？你甚至分不清那是游戏里插广告还是广告里插游戏。

Now I don't know if you have noticed, but nowadays whatever you do, whether you are studying or you are exercising,

or you are using any sort of APP, there are always certain settings that make you feel like, am I actually playing a game？

可能大家也注意到了, 各种各样领域的APP, 它都会有一些特别像游戏的设置, 比如说什么积分、排行、奖励;

So let's talk about this word in today's Buzzword-Gamification「游戏化」.

Gamification

It is the strategic attempt to enhance systems, services, organizations, and activities by creating similar experiences to those experienced when playing games in order to motivate and engage users.

游戏化很好理解, 为了吸引参与者或者使用者提升他们的参与度和驱动力, 在非游戏的语境里加入游戏的元素和体验.

This is generally accomplished through the application of game design elements and game principles in non-game contexts.

更具体的就是在非游戏的语境里加入游戏设计的元素以及游戏的一些规则.

Gamification is part of a persuasive system design, and it commonly employs game design elements to improve user engagement, organizational productivity, flow, learning, crowdsourcing, knowledge retention, so on and so forth.

它可以用到的领域非常的多, 从普通的提升用户参与度粘性到知识的宣传, 提升组织内部的生产力, 工作流程, 甚至可以用在比如说政治性的宣传或者说众筹项目等等场景.

Now while you think this might be a very new idea, games and game-like elements having used to educate, entertain, and engage for thousands of years. It's just that nowadays with our smartphones and apps, we're able to do it much more engaging.

So here I'm going to share with you some of the most classic game elements used in Gamification, these are Points, Badges, and Leaderboards.

在各种游戏化设计里面万变不离其宗的三个大类就是Points积分, Badges 徽章, and Leaderboard排名榜.

Points

Points are used as visual identifiers of progress in sports, reward cards and video games.

Points

Badges display achievement, whether from service in the military or a gold star on school report card.

Leaderboards

Leaderboards are used across sports, sales teams, and in general life to present competitive placement.

So a little bit of healthy competition and a sense of accomplishment is really what gamification is all about.

其实说来说去游戏化的根基, 除了那些花里胡哨吸引人眼球的design之外, 更多的是唤起人们的一种好胜心以及人们对于成就感的渴望.

Now I'm going to share with you a few quite famous examples of gamification in different fields.

1 Marketing

First one is gamification in marketing.

接下来咱们就来看几个游戏化在不同的领域的应用案例, 首先是在营销领域.

Now gamification has been widely applied in marketing.

Forbes, in 2013 estimated that over 70% of their ‘Global 2,000 Companies’ list were recorded saying on a survey that they planned to use gamification for the purposes of marketing and customer retention.

早在10年前福布斯的一个调研里, 他们的'全球2000强'中间有超过70% 都提出要将游戏化运用于市场营销中.

And a lot of them they use it for branding, for example, Tesla andPlayer Unknown’s Battlegrounds.

比如前几年吃鸡游戏Player Unknown's Battlegrounds 大火, 特斯拉就干脆把自己植入到这个游戏里.

Basically they put Tesla cars within the game as drivable vehicles for players.

If marketing is all about being where the attention is, Tesla may go down in history as having the best video game marketing campaign of all time.

2 Health

The second example is gamification in health. This example comes from Nike.

接下来我们来看看健康卫生领域, 这就要说到耐克.

Nike launched Nike+ Run in 2010 as a gamification platform that tracks and gamifies your run time, distance covered, health levels and compares yourself to your previous recordings and others within your social field.

他们于2010年就开启了 Nike+ Run的活动, 里面可以记录你跑步的各种信息, 并且可以让你有积分榜, 可以在社交媒体上跟别人比.

这个事儿在现在看起来不新鲜, 但是十几年前耐克的举动还是挺充满创意的.

3 Education

Now moving on to education, gamification is widely applied in education.

For example, the platform called Kahoot. This allows you to create a multiple-choice quiz through a quick website link share.

This allows for students to use their phones and they can answer in class quizzes in real time.

Kahoot还有包括类似的一些网站我都用过. 作为老师, 你可以把一些知识点都设置成抢答的游戏, 让学生可以直接在各自的电脑或者智能手机上面操作, 来进行一场比拼.

They also have points badges and leaderboards. It has proven to be a quite interactive and fun way to motivate students in the classroom.

Of course, they are many more in other fields. I think the bottom line is within us, we all have that competitiveness and gamification just draws it out in a really fun way.

Now let's move on to the sample sentence.

例句示范

Example 1：

-A compelling gamification experience taps into a participant's emotions.