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Dong Yuhui stays on at East Buy after CEO ouster

China's top livestreaming e-commerce star Dong Yuhui, recently embroiled in a public dispute with Sun Dongxu, former CEO of New Oriental's e-commerce unit East Buy, has confirmed he will remain with the company.

The announcement came during a Saturday night live session with New Oriental founder and chairman Yu Minhong, addressing speculation about Dong's future after the dispute led to Sun's departure.

Earlier in the day, New Oriental has removed the CEO and executive director of East Buy, and said chairman Yu Minhong will take over in a temporary role according to an official post on Saturday morning. Yu clarified that Sun's exit was unrelated to the controversy in the live session watched by millions.

East Buy has suspended a livestreaming session scheduled for Saturday, saying it will carry out self-criticism in the wake of a row regarding one of its top livestreaming hosts which caused an online boycott and a drop in stock prices.

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