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China’s Film Industry Roars Into New Year With Record Gross

China’s Spring Festival box office has grossed over 7.84 billion yuan ($1.09 billion) as of 1:50 p.m. on Saturday, according to industry platform Maoyan. The figure is a new record for the festive period, surpassing the previous record set in 2021.

China’s film industry has seen a steady return to normalcy after several tough years, with related authorities encouraging people to return to movie theaters and rolling out tax breaks for theater operators. Ticketing platforms have also rolled out discounts for movie tickets, making the movie theater a popular destination for entertainment this Spring Festival.

Nine domestic “new year films” had releases scheduled to coincide with the weeklong break this year, one of the two peak film viewing seasons in China along with the summer school break.

These included female boxing drama “Yolo,” which has courted controversy over actor-director Jia Ling’s body transformation for her role. The film, one of this Spring Festival’s most discussed online, has made 2.7 billion yuan as of publication time, according to Maoyan.

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