A:Which of the steps are you focusing on in brand growth？Awareness，understanding，acceptance，or loyalty？

B:We’re working on different steps in different areas.For example，our Corbert line is thriving in American markets，we’ve already reached the loyalty stage.In Asia，however，it’s a different story.Most people haven’t even heard of Corbert，so we’re working on awareness through a lot of product launches and related activities.

A:What are you doing to increase understanding in the European sector？

B:Understanding comes from product differentiation.We get that through product demonstrations，literature，expert testimonials，and the like.

你把发展品牌的重点放在哪一步？意识，了解，接受还是忠诚？

我们现在对不同地区采取不同的步骤。例如，我们科尔波特系列在美洲市场非常火爆，我们已经达到了忠诚的阶段。可是在亚洲情况却不相同。大多数人都没有听说过科尔波特，所以我们要通过很多产品发布和相关的活动来提高人们的产品意识。

你们准备在欧洲地区做点儿什么可以增进大家对产品的了解？

介绍产品差异有助于人们对产品的了解。我们可以通过产品展示，宣传材料，专家推荐书等等来做到这一点。

Brand growth：品牌发展

Thrive： to become， and continue to be， successful， strong， healthy， etc. 兴旺发达;繁荣;蓬勃发展;旺盛;茁壮成长

New businesses thrive in this area. 新企业在这一地区蓬勃兴起。

These animals rarely thrive in captivity. 这些动物栏养起来很少会肥壮.Work on sth： 致力于，从事于

The scientists are still working on inventing new methods of reaching outer space.

科学家们仍致力于发明到达外层空间的新方法。

Launch： the action of launching something; an event at which something is launched （航天器的）发射;（船的）下水;（产品的）上市;（事件的）发起

the successful launch of the Ariane rocket 阿里亚娜火箭的成功发射

a product launch 产品的投放市场

。..and the like.。.诸如此类的，相似的，类似的

jazz， rock and the like（= similar types of music） 爵士乐、摇滚乐以及诸如此类的音乐