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Hello. My name's Sue Barnard. I've come to talk to you this afternoon about that old marketing perennial, the free gift. I work as a marketing consultant, on a freelance basis, and I thought that I would begin with an anecdote. One of the companies I work with is a major manufacturer of consumer durables, and so I need to keep in touch with the latest campaigns being launched by rival groups, as well as seeing how our own efforts are looking. So I'm a keen reader of weekly magazines.
大家好，我是苏·巴那德。今天下午，我想跟大家谈谈“免费礼物”这个传统的营销套路。我是一名营销顾问，但是自由职业，我们先来讲个小故事。我的合作伙伴中间有一个耐用消费品行业的主要制造商，因此我需要随时了解竞对品牌最新推出的活动，同时考察我们自己的营销活动的效果。所以我经常会看周刊。
Although I'm actually based in Manchester, last week I happened to be with some clients at their sales conference, which was being held in Wales. On the way there, waiting at the station, I popped into a newsagents for a browse, to pass the time. The March issue of Prime magazine immediately caught my eye because the cover said:‘Free Gift this Issue: Free Diary'.
我住在曼彻斯特，上周，我碰巧要和客户一起参加了他们在威尔士举行的销售会议。在去的路上，我在车站等车的时候为了打发时间，就进了一个报刊亭。三月那期的Prime杂志立即引起了我的注意，因为封面上写着“本刊附赠：免费日记本”。
