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Seventeen:
17：
Certainly, a lot of the book was very specialised... but it did give me an idea of how the agencies do the job. Of course, they're the people with the creative ideas, the expertise, so I'm happy to trust the image development work to them... but I read the book so I could talk to them on equal terms about what we're trying to do, and how it fits in with our overall business strategy.
当然，这本书的很多内容都很专业...但是它确实让我知道代理公司是如何工作的。当然，他们是有创意、有专业知识的人，所以我很高兴把图像开发工作交给他们...但是我读了这本书，所以我可以和他们平等地讨论我们想要做的事情，以及它如何与我们的总体业务战略相适应。
Eighteen:
18：
We were having problems with the company we normally use so we looked at a number of other companies and decided to give this one a try. They're just new in the business and we were impressed as they promised they would deliver the goods we wanted within two days and they did. We had to pay more than we would have liked but the results were worth it. Since then, I've told a lot of other people about them.
我们和通常合作的公司之间出了问题，所以我们看了一些其他的公司，然后决定尝试和这个公司合作一下。他们公司刚刚进入这个行业，他们承诺可以在两天之内把我们想要的货物运送过来，并且真的做到了，这让我们印象深刻。我们不得不支付比我们想支付的更多的钱，但这个结果是值得的。自那以后，我和很多其他人说到过他们公司。
