评论
打印
Man: Welcome ladies and gentlemen to the fourth in our series of brief country profiles for companies who are thinking of extending their trading activities into new areas. Our chosen country this afternoon is the United Arab Emirates or UAE. Now, in geographical terms it is relatively small but what makes it very significant in commercial terms is its high purchasing power. The two most important cities, from a commercial point of view at least, are Dubai City and Abu Dhabi City, particularly the former.
男子：欢迎女士们、先生们来到我们的国别简介系列的第四期，本课程是为正在考虑将贸易活动扩展到新的领域的公司设立的。今天下午我们讲述的国家是阿联酋。在地理方面，阿联酋是个相对较小的国家，但是在商业方面阿联酋很重要，原因就是这个国家的高购买力。至少从商业角度来看，最重要的两个城市是迪拜和阿布扎比，尤其是迪拜。
It is important to remember that the UAE has always been a distribution centre through which goods pass to neighbouring countries. Another point is that in recent years rhe UAE government has made the legal framework much more user-friendly by simplifying commercial law. What are they like as people to trade with? What are they looking for from you, the potential exporter? Firstly, UAE customers are very knowledgeable about the latest trends. They're not interested in last year's fashions or products.
记住这一点很重要，阿联酋一直是一个配送中心，货物通过这里运往邻国。另一点就是，近年来，阿联酋政府通过简化商法，使法律框架更加人性化。和他们做生意的人是什么样的?他们想从你这个潜在的出口商那里得到什么? 首先，阿联酋的客户非常了解最新的趋势。他们对上一年的时尚或产品不感兴趣。
They are only interested in the most up-to-date, high-quality products at a keen price. Like everyone else they don’t like unreliability, whether in terms of getting the goods there when you promised them or the performance of the product itself. Above all, however, they insist on your meeting their high expectations regarding after-sales service.
他们只对最新、高质量、价格优惠的产品感兴趣。和其他所有人一样，他们不喜欢不可靠，无论是在你承诺的货物到达目的地的时间，还是在产品本身的性能方面。然而，最重要的是，他们坚持要求你们在售后服务方面满足他们的高期待。
