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Woman: I think it's the best way to do it because it's better to start small rather than spend all that money on TV ads.
女：我认为这是最好的办法，因为我们最好从小处入手，而不是把所有的钱都花在打电视广告上。
We could use local stations as well as bigger ones.
我们可以利用本地电台，也可以是更大的电台。
A lot of young people listen to them regularly and that's the market we want to reach.
很多年轻人经常收听，这就是我们想要触及的市场。
Also, if we do that, we would be able to get some initial feedback on sales, whether it's selling well or not in the first few months,
此外，如果这样做了，不管在前几个月是否销售良好，我们都能得到一些关于销售的初步反馈。
and then we can decide if we want to make any adjustments before we spend the big money.
然后，我们可以决定在花大钱之前是否要做任何调整。
Bill said he only wanted this to be an experiment at a few branches.
比尔说，他只想在几个分支机构做个实验。
If it really goes well, we can have a national campaign when we bring out the rest of the range.
如果进展顺利的话，我们可以在推出其他系列产品时，进行全国性的宣传活动。
Man: It's so difficult to know the best way to let people know about this,
男：很难知道让人们了解它的最佳方法，
because if you use something that's just visual, you've then got to make a decision about where to put it.
因为如果使用的只是视觉上的宣传，就必须确定把它放置在哪里。
And it may get lost in a mass of other advertising.
它可能会掩埋在其他大量的广告中。
The only way we can be sure that all potential customers are informed is by delivering a leaflet straight to their homes.
我们唯一能确保通知所有潜在顾客的方法，是直接将传单送到他们家中。
There'll be plenty of really good bargains to attract them and we could have some extra reductions on the first day just to get things off to a good start.
上面会有很多不错的廉价品吸引他们，我们可以在第一天额外降价，来个开门红。
We might be able to get some local celebrity to open it on the first day,
我们也许可以第一天时请一些当地的名人前来，
but we also need to think how we're going to attract customers for the whole two weeks it's on.
但我们也需要考虑如何在这两周的时间内吸引顾客
