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Woman: Listen, I was talking to Anna and she thinks it's the sort of thing that we can get a good response to locally,
女：听着，我和安娜谈过，她认为我们可以在当地得到很好的反响。
but I really don't agree, so I'm afraid I've overruled her on this.
但我真的不同意。所以，我已经否决了她的这个想法。
Also, if we use something local, it'll just appear in the classified section and we want a more upmarket, boxed ad., and we need to reach the whole country.
另外，如果我们进行本地宣传，它只会出现在分类广告栏中，我们想要一个更高档的灯箱式广告，需要遍布全国。
I know the rates are much higher but we can choose the one we want to get the maximum response possible.
我知道这样做费用要高很多，但我们可以选择可能获得。
Anyway, I think anyone with the right track record for a position like this would only be looking in the more up-market dailies.
最大反响的那种。不管怎样，我觉得，想要这个职位，拥有良好业绩的人都会查看更高端的信息。
If it was something we were trying to fill in one of the local branches, it would be a different matter，
如果我们试图填补一个地方分支机构的空缺，就是另一回事。
but for head office we need to attract the best.
但对于总部来说，我们需要吸引最好的人。
Man: As it really only affects people in that area, I think advertising nationally would be a waste of money.
男：我觉得如果它只影响当地人的话，在全国范围内做广告就是浪费钱。
It would be much better to take some prime sites at various points along the motorway.
最好在高速公路沿线的不同地段，选择一些好的地点。
We can have them put up about four weeks before the big move.
我们可以先放置四周左右，然后再采取大举措。
It'll cost less and it's a way of appealing directly to our customers.
这样成本更低，而且是直接吸引客户的一种方式。
The thing is, we don't want our regular customers heading off to the old store and then being informed halfway there that it'snot there any more.
问题是，我们不希望老客户前往原有的商店，然后在半路被告知店铺已经不在了。
We could lose a lot of business! They need to know well in advance where they've got to go.
我们可能会损失很多生意！他们需要提前知道要去哪。
