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Woman: Bookstore has certainly been very successful. Why do you think that is?
毫无疑问，Bookstore公司开得非常成功。为什么你会这样认为？
Man: Well, it's not been easy. For the first five years, it was a struggle raising funds and developing the right software.
这并不容易。在最初的5年里，筹款和研发正确的软件都是十分艰难的。
The ideas weren't the difficult bit. If you and I sat down here for an hour, we'd come up with a hundred good ideas.
难的不是想不出点子。如果我和你在这里坐一小时，我们能想出一百个好点子。
The hard bit is making those ideas work.
难的地方在于实现这些点子，实现这些想法。
There are several key elements, which for me were research, recruiting the right staff, and prioritising.
有一些关键要素，对于我来说，它们是：研究、招聘对的员工以及分清楚轻重缓急。
Woman: And you're satisfied with your customer growth?
你对客户增长还满意吗？
Man: Well, it was a bit slow at first but then it picked up and from May '97 we started to see our greatest growth.
起初有点慢，但后来就快了，从97年5月，我们就开始看到最大幅的增长。
We went from a hundred and twenty million dollars annual sales revenue to two hundred and thirty million dollars by the end of that year,
我们的年销售收入达到1.2亿美元，而到当年年底，该数字则达到了2.3亿美元，
and from 340,000 customers to 15 million. 58% of them were repeat customers.
顾客数量从34万达到了1500万。他们中的58%都是回头客。
By '98, sales had reached almost three hundred and ten million dollars.
到98年，销售额达到了将近3.1亿美元。
Woman: And is Bookstore's success reflected in its profits?
Bookstore公司的成功反映在盈利上了吗？
Man: Well, at the moment we're focusing on introducing ourselves to customers and we spend a lot on advertising.
现在我们正侧重于把自己介绍给顾客，我们在广告宣传上花费了很多。
Anything else would be a poor management decision. But, of course, it's reflected in our final figures.
其他的做法就不是好的管理决策。但是，当然了，这反映在了最终数据中。
It's not unusual for a four-year-old company like ours to be in an investment cycle.
对于像我们这样成立4年的公司来说，处在一个投资周期是很常见的。
What is more unusual is for a young company like Bookstore to be sold on the stock market, which happened in July '97.
而对于一个像Bookstore这样的年轻公司来说，上市就是更加少见的了，而我们公司则在97年7月就做到了。
