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n. 忠诚，忠心
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The bank with ideas
With several hundred years of history behind it, the APL Bank has few problems in convincing businesses that it is reputable and secure__21__ of a range of banking serving. Now, it is demonstrating to business customers that it is flexible and responsive enough to ___22___ their changing needs in the 21st century.
Based in London, APL offers banking services to businesses throughout the UK via its branch __23___. Most customer service provision is ___24_ out by personal account managers based in local branches, together with ___25__ staff at company headquarters.
An important ___26__for APL has been to make it easy for customers to __27__business with the bank. They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the ‘account contact’ and ___28__with the customer during the manager’s ___29___. In addition, for those who want ___30__ to their bank at any time of day or night there is now a 24-hour phone-based service.
In order to remain competitive and build customer loyalty, the bank guarantees to turn around urgent loan___31__within 24 hours. This focus on the customer has also been a driving __32__in APL’s recruitment and development policy. For example, newly inducted staff ___33__a ‘customer service review’ to find out what it is like to be on the other side of the desk, asking to borrow money.
Together, these ___34__in banking have achieved excellent results. The customer__35___is growing fast, and last year the bank gained 36,000 new business accounts.
| 重点单词 | 查看全部解释 | |||
| loyalty | ['lɔiəlti] | 联想记忆 | ||
| foundation | [faun'deiʃən] | 联想记忆 | ||
| provision | [prə'viʒən] | |||
| responsive | [ri'spɔnsiv] | 联想记忆 | ||
| handle | ['hændl] | 联想记忆 | ||
| approach | [ə'prəutʃ] | 联想记忆 | ||
| particular | [pə'tikjulə] | 联想记忆 | ||
| range | [reindʒ] | |||
| colleague | ['kɔli:g] | 联想记忆 | ||
| convincing | [kən'vinsiŋ] | 联想记忆 |
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