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1.Where did people watch advertising while watching movies?
a) on iPads
b) at the movies
c) in bed
d) in a university research lab
2.What do people do in their brains to remember names?
a) say the name backwards
b) say the name seven times
c) link the name with a place and time
d) silently say the names
3.What does a mouth full of popcorn do?
a) stop people remembering names
b) interrupt conversation
c) give you tooth decay
d) activate your taste buds
4.What does the chewing action interfere with?
a) talking
b) understanding the movie
c) the brain's "inner speech"
d) the ability to react quickly
5.What word at the end of the article means "without our awareness"?
a) inner
b) covertly
c) interferes
d) sabotages
6.What two things did test participants eat?
a) sugar cubes and popcorn
b) popcorn and chocolate
c) sugar pops and corn
d) hot dogs and French fries
7.When did participants do a memory recall test?
a) the day after watching a movie
b) straight after the movie
c) a week after watching a movie
d) just before the movie started
8.Who remembered the most names?
a) the sugar cube group
b) the researchers
c) people who ate 300g of chocolate
d) those who ate popcorn
9.How was the activity of eating popcorn described as being?
a) mundane
b) sabotaging
c) immune
d) dilemma
10.How much do cinemas increase the price of popcorn by?
a) 999%
b) 90%
c) 99%
d) 900%
