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Samoa Air has become the first airline in the world to base fares on a passenger's weight. The national carrier of the South Pacific island nation has discarded the traditional pricing model of asking fliers to pay for a seat and instead has moved to a price-per-kilogram structure. The airline flies domestically between the country's two main islands and has started international flights to American Samoa and Tonga. Travellers pay a price of around US$1 per kilogram on shorter routes, and over US$4 on longer flights. Samoa Air CEO Chris Langton said the new initiative would help promote health awareness in Samoa, which has one of the world's highest rates of obesity.

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Reaction to the new pricing scheme has been mixed. A spokeswoman from the New Zealand-based campaign group Fight the Obesity Epidemic vehemently opposed the new fares. She said: "I think that's absolutely appalling. It's a stigmatisation of people, and really, just powerfully discriminating." A Samoan community leader said he appreciated that weight was key for airlines. He told the New Zealand Herald: "I weigh 200kg. I would be okay to pay the fare, provided it's reasonable, but I don't think it's a good excuse saying that they're trying to promote healthy living that's a lame reason." Many industry analysts believe other airlines will follow suit in charging overweight passengers extra.

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重点单词   查看全部解释    
awareness [ə'wɛənis]

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n. 认识,意识,了解

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greenhouse ['gri:nhaus]

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n. 温室,暖房

 
base [beis]

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n. 基底,基础,底部,基线,基数,(棒球)垒,[化]碱

 
reasonable ['ri:znəbl]

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adj. 合理的,适度的,通情达理的

 
promote [prə'məut]

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vt. 促进,提升,升迁; 发起; 促销

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discriminating [di'skrimineitiŋ]

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adj. 有辨别能力的,有区别的 动词discrimin

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evidence ['evidəns]

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n. 根据,证据
v. 证实,证明

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reaction [ri'ækʃən]

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n. 反应,反作用力,化学反应

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domestic [də'mestik]

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adj. 国内的,家庭的,驯养的
n. 家仆,

 
fitness ['fitnis]

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n. 适合度(生物学术语) n. 健康

 

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