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Levi’s is going to make and sell a new pair of jeans that have been designed to wear with the Apple iPod. The latest in the fashion-meets-technology revolution is a combination of two of the planet’s most recognized and fashionable icons. The linking of hi-tech with stylish fashion will be an unbeatable combination in boutiques around the world. The jeans are sure to be the “must have” fashion item of 2006. They are also sure to make rival makers of music players jealous. Strangely, the new jeans will not go on sale worldwide until late summer. The global launch is slow compared with technology releases.
The web site MacNewsDaily.com says the new jeans “seamlessly integrate iPod plug-and-play technology”. It adds music lovers will have a “fashionable way to enjoy music on the go”. The jeans include a special joystick built into the watch pocket that lets people quickly control their iPod. Levi’s president Robert Hanson said in a press release that the jeans merge fashion and technology “that provides consumers with the most innovative way to enhance their portable, digital music lifestyle.” Levi’s follows Louis Vuitton, Gucci and Burberry in designing products for the 42 million iPods sold to date.
