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新奇事件簿(翻译+字幕+讲解):时髦的名字让蔬菜看上去更美味

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Researchers have discovered that people eat more vegetables if the veggies have trendy labels. A research team from Stanford University in the USA found that sales of vegetables increased by 25 per cent after they were given trendy-sounding names. The researchers conducted their research on 600 diners for several months at the university canteen. They labelled all vegetable dishes in four different ways each day. Diners could select vegetable dishes with a "basic" label (for example with just the word "carrots"), a "healthy restrictive" label ("carrots with sugar-free citrus dressing"), a "health positive" label ("smart-choice vitamin C citrus carrots") or a trendy label ("twisted citrus-glazed carrots").

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Researchers gave diners a wide choice of vegetables to see how effective the trendy labels were. They used beetroot, butternut squash, carrots, corn, courgettes, green beans and sweet potato in their test. These had names like "twisted garlic-ginger butternut squash wedges," or "dynamite chilli," and "tangy lime-seasoned beets". They found that the vegetable dishes with the trendy labels were by far the most popular. These dishes were 25 per cent more popular than those with the "basic" labelling, and 41 per cent more popular than those with the "healthy restrictive" labelling. A researcher said: "Labels really can influence our sensory experience, affecting how tasty and filling we think food will be."

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译文由可可原创,仅供学习交流使用,未经许可请勿转载Xqh1n8mLz9tQX2

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重点单词   查看全部解释    
dynamite ['dainəmait]

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n. 炸药,(用)炸药(爆破), 引起轰动的人(或物)

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corn [kɔ:n]

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n. 谷物,小麦,玉米
v. 形成(颗粒状),

 
effective [i'fektiv]

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adj. 有效的,有影响的

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conduct [kən'dʌkt]

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n. 行为,举动,品行
v. 引导,指挥,管理

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adopt [ə'dɔpt]

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v. 采用,收养,接受

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popular ['pɔpjulə]

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adj. 流行的,大众的,通俗的,受欢迎的

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witness ['witnis]

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n. 目击者,证人
vt. 目击,见证,出席,

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twisted ['twistid]

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adj. 扭曲的 v. 扭动(twist的过去式)

 
tasty ['teisti]

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adj. 好吃的

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关键字: 时髦 蔬菜 名字 味道

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