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VOA慢速英语(翻译+字幕+讲解):蹭世界杯"热点" 汉堡王涉嫌性别歧视

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Burger King Apologizes for Sexist Russian World Cup Ad

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This is What's Trending Today...

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The American fast-food company Burger King has apologized for offering free hamburgers to Russian women if they got pregnant by World Cup soccer players.

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Burger King Russia started the advertising campaign on VK, a Russian social media network similar to Facebook.

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Burger King quickly removed the post from its social media sites. But social media users around the world shared images of the announcement.

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The ad promised free burgers for women who were able to get "the best football genes" and "ensure the success of the Russian team for generations to come."

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Burger King's American headquarters said in a statement Wednesday to the Associated Press, "We are sorry about the clearly offensive promotion that the team in Russia launched online." It said the offer did not represent the company's values. It added, "We are taking steps to ensure this type of activity does not happen again."

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Advertising in Russia sometimes includes sexist ideas. A female student from Moscow told the USA Today newspaper that Russian women are used to sexist advertising in their country. She said, "Companies know they can appeal to the basic instincts of Russian men in this way. My male friends thought it was funny. We get used to this."

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Last year, Burger King Russia also published and then removed an ad making fun of a rape victim on social media.

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And that's What's Trending Today.

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重点单词   查看全部解释    
confine ['kɔnfain]

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vt. 限制,禁闭
n. 边界,约束,范围,限

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measured ['meʒəd]

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adj. 量过的,慎重的,基于标准的,有韵律的 动词me

 
announcement [ə'naunsmənt]

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n. 通知,发表,宣布

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network ['netwə:k]

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n. 网络,网状物,网状系统
vt. (

 
campaign [kæm'pein]

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n. 运动,活动,战役,竞选运动
v. 从事运

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stream [stri:m]

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n. (人,车,气)流,水流,组
v. 流动,

 
response [ri'spɔns]

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n. 回答,响应,反应,答复
n. [宗

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conflict ['kɔnflikt]

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n. 冲突,矛盾,斗争,战斗
vi. 冲突,争

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pollution [pə'lu:ʃən]

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n. 污染,污染物

 
offensive [ə'fensiv]

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adj. 令人不快的,侮辱的,攻击用的
n.

 

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