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新奇事件簿(翻译+字幕+讲解):大型教育出版商逐步淘汰印刷教材

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The world's largest education publisher, Pearson, has said it will gradually phase out printed textbooks. It has taken a decision to make all of its learning resources "digital first". Pearson said the future of the industry is in e-books and digital services. Pearson CEO John Fallon explained more about the company's future direction. He told the BBC: "We are now over the digital tipping point. Over half our annual revenues come from digital sales, so we've decided, a little bit like in other industries like newspapers or music or in broadcast, that it is time to flick the switch in how we primarily make and create our products." He added: "I am increasingly confident and excited about this."

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大型教育出版商逐步淘汰印刷教材.jpg
Pearson said a huge advantage of digital books is that they can be continually updated, which means teachers will always have access to the latest versions of textbooks. Mr Fallon said Pearson would stop its current business model of revising printed course books every three years. He said this model has dominated the industry for over four decades and is now past its use-by date. Fallon said: "We learn by engaging and sharing with others, and a digital environment enables you to do that in a much more effective way." He added the digital books will appeal to the "Netflix and Spotify generation". Textbook writers are worried they will earn less from their books as digital products are sold on a subscription basis.

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重点单词   查看全部解释    
advantage [əd'vɑ:ntidʒ]

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n. 优势,有利条件
vt. 有利于

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confident ['kɔnfidənt]

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adj. 自信的,有信心的,有把握的
a

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effective [i'fektiv]

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adj. 有效的,有影响的

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stick [stik]

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n. 枝,杆,手杖
vt. 插于,刺入,竖起<

 
engaging [in'geidʒiŋ]

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adj. 动人的,迷人的,有魅力的

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decision [di'siʒən]

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n. 决定,决策

 
switch [switʃ]

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n. 开关,转换,鞭子
v. 转换,改变,交换

 
environment [in'vaiərənmənt]

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n. 环境,外界

 
current ['kʌrənt]

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n. (水、气、电)流,趋势
adj. 流通的

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appeal [ə'pi:l]

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n. 恳求,上诉,吸引力
n. 诉诸裁决

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