“挑战CEO”节目请来了在不到十年时间里就重新定义了豪华度假行业的候匡平（音）先生。他将谈谈是什么原因使他放弃先前的记者生涯的投笔从商，而且还选择了竞争激烈、自己又毫无经验的酒店业？

注释：
1.segment (信息,存储,记录,程序)段     2.redefine vt.重新解释，重新定义
3.resort n.度假胜地         4.operations n. (资金的)运用; 交易; 投机买卖; [美] 经营
5.stretch vt. 变长，变宽              6. journalist n.新闻工作者；记者
7. competitive adj.竞争的             8.expertise n.专门技能；专门知识
9.connection 联系，关系，因果关系     10.strolling adj.漫游的,漫步的
11.foray n.涉足，尝试                 12.calculation n. 计算，统计
13.confidence n. 信任；信赖

ANCHOR
Time now for our Challenging CEOs segment. Today, we are talking to a man who has helped redefine the luxury resort business in less than 10 years. We’re talking to Ho Kwon Ping.

主播
现在是我们“挑战CEO”的节目时间。今天我们请来了在不到十年时间里就重新定义了豪华度假行业的候匡平（音）先生。

ANCHOR
It started with a poisoned piece of land, farmer mined for tin, and has grown into one of the most successful luxury resort operations in the world. The Banyan Tree Group was founded on the island of Phuket in Thailand in the late 1980’s, by two brothers who knew nothing about the industry. But it didn’t stop them from putting into place a chain that now stretches across 35 locations, mainly in Asia, with plans for many more. Recently I met executive chairman Ho Kwon Ping, or KP as he likes to be known. I began by asking him what drew him from his former life as a journalist to start up a business in a highly competitive industry with no experience.

主播
从前这里还是穷乡僻壤，人们在这里开采锡矿，现在它已成为世界上最成功的高档旅游度假区。80年代末，一对兄弟在泰国普吉岛创立了榕树集团。虽然两兄弟开始对酒店业一无所知，但现在他们已成功开设了35家连锁酒店--这些酒店大都位于亚洲--而且还计划开设更多。最近我访问了首席执行官候匡平先生，他更愿意别人叫他匡平。我问他，是什么原因使他放弃先前的记者生涯的投笔从商，而且还选择了竞争激烈、自己又毫无经验的酒店业？

HO KWON PING, EXEC. CHAIR, BANYAN TREE
I came back to the family business because my father had a stroke. And, I suppose, after a few years in that business, one of the conclusions I reached was that Asian businesses were not going to survive very long, they were going to play a kind of comprador role ----- supplying local labor, local expertise and connections to essentially foreign companies that would bring in the markets or the technology. And my brother is an architect. So it’s sort of part accident, part design. That we were strolling along a beach in Phuket, looking for a place to build a summerhouse and we came across a beautiful piece of land. And from there we decided to experiment with designing a resort and we found that we liked it. And after that initial foray into this business, then I came to realize that it was something we could do seriously. And if we were going to do it seriously, we had to build a brand.

候匡平，榕树集团执行主席
父亲中风后我便回来打理家族的生意。我想，在这一行干了几年之后，我的发现之一就是，亚洲的酒店业支持不了多久。他们就像是买办企业--给能够带来市场和技术的外国公司提供当地的劳动力，当地的专业技术和关系网。我的兄弟是个建筑师。所以，改做这一行既有偶然因素，也是有心想做。我们当时在普吉岛的海滩上漫步，想找个地方盖个避暑的房子。我们发现了一个非常美丽的地方，于是决定试试设计一个度假中心，方案出来后我们觉得还不错。初试身手之后，我开始认识到这是一项我们可以认认真真地做下去的事业。而如果想继续认真地做下去，我们就必须要创立自己的品牌。

ANCHOR
When did you actually develop the concept of the Banyan Tree? This is how it was going to look.

主播
你什么时候开始想到榕树这个品牌的？开始设想，这就是将来它的样子。

HO KWON PING
When we first started, we were designers and developers of hotels. We let out the management contracts to others. To a tiny chain to first hotel, to Sheraton for example the second one. And when we came to developing our fourth hotel in Phuket, we then decided that we might as well set up our own chain. And if we did so, then we would have really the opportunity to break out of being a hotel owner, but to become a brand owner and a brand builder.

候匡平
一开始我们只是设计和开发酒店，经营管理交给别人做。我们的第一家酒店是和一个很小的连锁企业签约合作，第二家和喜来登合作。后来当我们在普吉岛创办第四家酒店时，我们决定应该建立自己的连锁酒店业。只有这样，我们将有机会真正从酒店所有者转变成为品牌拥有者和缔造者。

ANCHOR
What made you think you could do it better and make money out of it?

主播
你为什么认为自己能做得好并且能赚到钱呢？

HO KWON PING
I think if one had to always do a mental calculation on a sheet of paper, as to whether you can make money or be a success out of it, then you might not ever end up doing anything new. That’s the risk you take with doing something new. You just have to have a feeling that you want to do it very badly, you think you can do it you have to have some degree of confidence. But at the end of the day, it’s just something that tells you, you want to do it very badly and you will give it all you’ve got.

候匡平
我想，如果一个人总是纸上谈兵，空谈怎么赚钱，怎么成功，那么你永远也不可能创新。要创新就得冒风险。你得有想做那件事的非常强烈的愿望，认定自己能做--你必须得有点信心。不过，说到底，是一种感觉驱使你，使你非做不可而且你会倾财倾力在所不惜。