CNN 新闻:Nokia's Gameplay诺基亚挑战任天堂

时间:2008-8-6 11:52:19  来源:可可听力网   作者:echo   (订阅可可听力网电子杂志)

在本周四的《技术观察》节目中,我们将关注诺基亚进军掌上游戏行业。这一世界上最大的移动电话生产商已在伦敦和澳大利亚公布了其N-Gage移动游戏机。但是分析人士认为,诺基亚公司有限的游戏选择及其预期的首次展示使它不足以对现今游戏行业的领军人物 ——任天堂公司——构成威胁。。

词汇注释
1.foray vi. 偷袭;突击,进入
2.sparse  adj. 稀疏的,稀少的; 贫乏的;不足的
3.rollout n. 首次展示
4.console  n. 控制台; 键盘台
5.head-to-head n. 肉搏战, 白刃战
6.capability n. 性能
7.device n. 装置, 设计

 文本内容:

Nokia’s Gameplay

ANCHOR
In this Thursday’s Tech Watch, we’re looking at Nokia’s foray1 into the handheld gaming industry. The world’s biggest mobile phone maker has unveiled its N-Gage mobile gaming device in London and Australia. But analysts say, Nokia’s sparse2 selection of games and length of an expected rollout3, does not pose a threat to Nintendo, the current industry leader. Jim Bowden checks it out.

JIM BOWDEN, CNN CORRESPONDENT
This is the first look at the Nokia N-Gage – it’s a mobile phone, it’s a music player, most importantly it’s a games console4. Now with me is Ilkka Raiskinen, he looks after the entertainment side of things at Nokia. Why is this so important to Nokia? Why are you getting into an area you’ve never gotten into before, entertainment?

ILKKA RAISKINEN, NOKIA
That’s an excellent question, and it’s a fair point there. We believe that mobility and connectivity will be the next big things in the games industry. And we believe that Nokia is a champion of mobility and connectivity, that’s why we believe we have something to give to the games industry.

JIM BOWDEN
Is this a mobile phone that also plays games? Or is it a game player that, oh yes, you can also make phone calls with?

ILKKA RAISKINEN
This is definitely a games device.

JIM BOWDEN
So you’re going head-to-head5 with Nintendo Gameboy, Huge seller. A market that’s already been locked up by one of the biggest players in games. And you think you can get into that market.

ILKKA RAISKINEN
I think we are establishing a new segment. We believe that the connectivity, multi-player capabilities6. are so important. that this will create and define a new segment. So we believe that our target group will be very different from the existing devices7 out there.

JIM BOWDEN
The other thing of course, you have Bluetooth, you have wireless connections. You say that that’s where gaming is going, it’s all about wireless?

ILKKA RAISKINEN
It’s all about connectivity and playing with your friends. That’s what the future is all about.

JIM BOWDEN
And you say this is not for kids. This is not the market you are going for?

ILKKA RAISKINEN
No, this is for a more mature audience.

JIM BOWDEN
Now it’ll be out at Christmas time, what are we going to have to pay for this?

ILKKA RAISKINEN
The pricing at the moment, we are keeping to ourselves for competitive reasons. However, this will be priced so that we will create a volume market, consumer market out there.

JIM BOWDEN
Cause the Gameboy right now is about 80 dollars. You think you’re going to be around that area?

ILKKA RAISKINEN
I think this will be a much richer experience in very many ways, so we won’t be directly compatible with that device.

ANCHOR
Jim Bowden there in London road testing Nokia's new N-Gage mobile game deck.

[1] [2] 下一页



6小时掌握学英语的秘诀!——点击看答案







最新专题

相关VOA...

网友评论:(只显示最新10条)

    昵 称: *    
    评 分: 1分 2分 3分 4分 5分
    评 论:
  • 请自觉遵守互联网相关政策法规,严禁恶意评论广告和违禁词语。

每日职场