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每日新闻(1.28):雅虎任命新CEO 女强人巴兹掌管网络巨头

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Carol Bartz's move to the corner office at Yahoo! marks another break in the glass ceiling for executive women.
巴兹加盟雅虎,标志这个女强人职业生涯的又一次突破。
The 60-year-old former chief executive of Autodesk is among the very few women who have had the chance to lead a second, large public company.
这个60岁的Autodesk前任执行董事成为有机会领导第二大网络公司的少数女性管理者之一。
But there are still just 23 woman at the helm of the nation's 1,000 largest companies. Besides Bartz, only Paula Roseput Reynolds has been at the helm of two public companies--AGL and Safeco.
大型公司的CEO职位多数情况下由男性管理者所把持,在美国前1000名大型公司的掌舵者中,只有23位女性。除了巴兹之外,只有Paula Roseput Reynolds曾领导过两家公开招股公司——AGL和Safeco。
Bartz's deep roots in Silicon Valley and her reputation as a pragmatic, blunt-speaking strategist who has weathered some tough spots in her career and personal life may help her devise a plan to turn around Yahoo!.
巴兹在硅谷具有资深经历,素以注重实效、敢于直言而闻名,在职业生涯和个人生活中的艰难经历,有助于帮助她制定扭转雅虎目前糟糕局面的计划。
She was CEO at Autodesk for 14 years, much longer than most chief executives, whose median tenure is just five years.
她曾经连续14年担任Autodesk CEO,比多数CEO的任期都要长很多,CEO的平均任期只有5年的时间。
When Bartz first took on the job at Autodesk, the atmosphere was chaotic, even by Silicon Valley standards. Bartz joked that her task was "playing Wendy to the Lost Boys of Autodesk." The company had just one product, profits were sagging and employees, who often brought their dogs and cats to the office, weren't used to answering to a higher authority.
当巴兹最初加盟Autodesk时,公司的氛围非常混乱。巴兹曾戏言她的任务是“与Autodesk迷失的孩子玩游戏(playing Wendy to the Lost Boys of Autodesk)”。当时该公司只有一个产品,而且利润下滑,公司员工甚至经常把自己的宠物带到办公室,不服从管理。
Bartz quickly imposed a more traditional management structure, with schedules for product launches and regular performance reviews. While doing this, she also coped with breast cancer, which she was diagnosed with just days after joining Autodesk from Sun Microsystems. Afraid to tell anyone that she had a "female disease," she took off just a month from work after having a radical mastectomy, instead of the prescribed six to eight weeks.
巴兹迅速为该公司实施了一个更加传统的管理架构,制定了产品发布计划,并定期对员工进行绩效考核。与此同时,她还需要与病魔作斗争,从Sun公司加盟Autodesk后不久,她就被诊断患有乳腺癌。她没有把自己的病情告诉别人,做完乳房完全切除手术后,按规定应修养6到8个星期,但是她一个月就再次开始工作。
She faced another hurdle during the dot-com boom of the late 1990s when Autodesk, which makes software for engineering, architecture and other businesses, slid into obscurity. Many of her employees were suddenly being wooed to dot-com start-ups with the promise that they'd become millionaires.
在20世纪末网络危机爆发后,巴兹再次面临巨大挑战,当时Autodesk主要为工程、建筑和其它业务开发软件。她的许多员工被众多网络新兴公司以高薪诱惑来跳槽。
She convinced her best talent to stay put but also realized the Internet was radically altering business--and Autodesk had to adapt and learn to use the network to design, manufacture and market products differently.
巴兹说服了几个最好的人才留下来,但是她同时也意识到,互联网正在彻底改变企业,Autodesk必须进行调整,学会利用网络来设计、生产和销售产品。
Under her watch, Autodesk began customizing products for specific industries and also began selling software by subscription so customers could use it for a certain period of time and then get free updates. In addition, even when Autodesk's profits were sagging in the last downturn, she made a major investment in three-dimensional software, from which the company subsequently profited greatly.
在她的领导下,Autodesk开始为特定行业定制化产品,同时使用订阅年费的方式来销售软件,这样客户可以在某一特定时间段内使用它,并免费获得升级。另外,尽管Autodesk在上一次经济危机时的利润有所萎缩,她依然在此期间对三维软件进行了重大投资,后来该公司因此而获得了巨大的回报。
As a business leader, Bartz also is known as someone who doesn't hold grudges and is willing to change her mind. At one point, she fired Carl Bass, the company's technical wizard at the time, over strategic disagreements. She quickly realized this was a mistake, hired him back a few months later and eventually named him her successor.
作为一个企业领导者,巴兹并不固执己见,她非常愿意改变自己的想法。有一次,由于在战略意见上存在分歧,她一度解雇了公司的技术天才Carl Bass。但是她迅速意识到这是一个错误,几个月后又重新将其请回来,甚至指定他为自己的接班人。
Bartz admitted she wasn't ready to retire when she handed over the CEO spot to Bass in May 2006. "I cried my eyes out," she said in an interview then. But she also knew Bass was getting offers elsewhere and she concluded that stepping aside was the right thing to do instead of spending years grooming another successor. "It's very good to leave a job when you still love it," she said at the time.
2006年5月,巴兹将CEO职位交给了Bass,不过她表示当时自己不打算退休,但是她知道Bass已经得到其它公司的邀请,她认为自己让位给Bass是一件正确的决策,否则可能需要花费数年时间来培养另一个接班人。她表示,“在你还热爱一项工作的时候,选择放弃有时候也是一件好事。”
Bartz, a director at Cisco and Intel, has often attributed her advance at big technology companies to her early interest in math.
巴兹还是思科和英特尔公司的董事,她经常把自己在大型科技公司的发展归功于自己早期对数学的兴趣。
After her mother died when she was eight, she was raised by her grandmother in Wisconsin. At the small rural school she attended, she wasn't discouraged from excelling in math and science. And as a scholarship student at the University of Wisconsin, Madison, where she worked as a waitress to earn extra money, she was among a handful of female computer science majors.
巴兹的母亲去世时,她只有八岁,她的外婆将其抚养成人。在她上学的小乡村学校中,她在数学和科学方面的成绩非常优秀。在威斯康星州大学上学期间,她通过作女服务生来赚取外快,而现在她已经成为IT界为数不多的女性CEO之一。
Bartz is married and has a daughter in her early twenties, but she's long warned women managers coming up behind her that trying to achieve equal balance between their careers and personal lives often just leads to guilt. She has told them that sometimes work takes precedence, and other times home life will be the top priority. She once remarked that "you basically have to catch things before they hit the floor."
巴兹在结婚后有了一个女儿,现在已经二十多岁。作为一个女性管理者,为了获得与别人同样的成就,巴兹付出了艰辛的努力,甚至有时候需要牺牲一定个人生活,为此她常常对家人心怀内疚。她曾经告诉他们,有时候工作是第一位,有时候家庭生活则应排在首位,需要把握好两者之间的平衡。

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director [di'rektə, dai'rektə]

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n. 董事,经理,主管,指导者,导演

 
adapt [ə'dæpt]

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vt. 使适应,改编
vi. 适应,适合

联想记忆
willing ['wiliŋ]

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adj. 愿意的,心甘情愿的

 
interview ['intəvju:]

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n. 接见,会见,面试,面谈
vt. 接见,采

 
achieve [ə'tʃi:v]

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v. 完成,达到,实现

 
pragmatic [præg'mætik]

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adj. 实际的,实用主义的

联想记忆
network ['netwə:k]

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n. 网络,网状物,网状系统
vt. (

 
authority [ə'θɔ:riti]

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n. 权力,权威,职权,官方,当局

 
chaotic [kei'ɔtik]

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adj. 混乱的

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certain ['sə:tn]

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adj. 确定的,必然的,特定的
pron.

 

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