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But the opposite message, advertising's permissive message, is inescapable. Though sometimes disguised, the messages are everywhere we look: on TV, in movies, on printed media and road signs, in stores, and on busses, trains and subways. Advertisements invade our daily lives. We are constantly surrounded by the message to spend, spend, spend. Someone recently said, "The only time you can escape advertising is when you're in your bed asleep!"
但相反的信息，即那些纵容人们不断花钱的广告，无所不在。虽然此类信息有时经过了乔装打扮，但仍随处可见，电视、电影、印刷媒介和路牌、商店，及公共汽车、火车和地铁上，比比皆是。广告侵入了我们的日常生活。我们时时被包围在花钱，花钱，花钱的信息中。最近有人说：“唯一可以逃脱广告的时候是当在床上睡着时！”
It's been calculated that by the age of 18, the average American will have seen 600,000 ads; by the age of 40, the total is almost one million. Each advertisement is doing its utmost to influence our diverse buying decisions, from the breakfast cereal we eat to which cruise line we will use for our vacation. There is no shortage of ideas and things to buy! Now, of course, we don't remember exactly what the products were, but the essential message is cemented into our consciousness, "It's good to satisfy your desires. You should have what you want. You deserve the best. So, you should buy it - now!" A famous advertisement said it perfectly, "I love me. I'm a good friend to myself. I do what makes me feel good. I derive pleasure from nice things and feel nourished by them. I used to put things off. Not anymore. Today I'll buy new ski equipment, look at new compact cars, and buy that camera I've always wanted. I live my dreams today, not tomorrow.
据计算，普通的美国人到 18 岁时，会看过 60 万则广告；到 40 岁时，看过的广告总数近百万。每个广告都在尽最大努力影响我们形形色色的购买决定——从我们吃的早餐麦片到我们的假期将使用哪条邮轮线路。决不会缺少怎么花钱和买什么东西的广告！现在，我们当然不能确切地记得广告上的产品，但重要的信息已凝聚在我们的意识里：“要满足你的愿望。你应该拥有你想要的。你应该得到最好的。所以，你应该买下它——现在！”一个著名的广告诠释得很完美：“我爱自己。我是自己的好朋友。我做让我感觉舒服的事。我从精美的东西里得到乐趣，并感觉到它们给我的滋养。我过去常想着等一下再买，现在再也不会了。今天，我会购买全新的滑雪装备，看看新型的小巧灵便的轿车，买下那台我一直想要的相机。我今天就要实现我的梦想，不会等到明天。”
