It is a matter to be seriously considered. You may conclude, for example, that other people do not have a profound conception of what is significant. You may even be contemptuous of the taste or interests of others. On the other hand, you may fully share the sense of significance held by a majority of people. It is not our purpose here to instruct you or anyone else in is to be regarded as a significant event. We are saying that in considering the question "What is news?" a viewer must always take into account his or her relationship to a larger audience. Television is a mass medium, which means that a television news show is not intended for you alone. It is public communication, and the viewer needs to have some knowledge and opinions about "the public." It is a common complaint of individuals that television news rarely includes stories about some special interest. We know a man, for example, who emigrated from Switzerland thirty years ago. He is an American citizen but retains a lively interest in his native land. "Why," he asked us, "are there never any stories about Switzerland?" "Because," we had to reply, "no one but you and a few others have any interest in Switzerland." "That's too bad," he replied, "Switzerland is an interesting country." We agree. But most Americans have not been in Switzerland, probably believe not much happens in Switzerland, do not have many relatives in Switzerland, and would much rather know about some English lord has to say about the world's economy than what a Swiss banker thinks. Maybe they, are right, maybe not. Judging the public mind is always risky.