评论
打印
第一节 完形填空（共15小题；每小题2分，满分30分）
阅读下面短文，掌握其大意，然后从1~15各题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
Advertising is about creating images, and this is especially true when advertising food and drinks. What the 1 looks like is more important than what it tastes like. If companies hope to sell food successfully, the food must 2 appetizing.
Television advertising of food often uses 3 . Apparently, food looks especially appetizing if it moves. Chocolate sauce looks much more 4 when you see it being poured over ice cream than it does just sitting in a jar.
5 effects also help to sell food: sausages sizzling(咝咝响) in a frying pan are mouth-watering. A TV 6 for a brand of coffee had the sound of coffee percolating(过滤) in the background. The commercial was so 7 that it lasted five years.
The 8 of food and its packaging is also very important. If the color looks 9 , people won’t eat it. Nobody would normally eat blue bread or drink blue beer. Other 10 food colors are purple, gray, and in some cases, white.
How people expect something to taste often influences how it 11 does taste. Researchers gave some mineral water to two groups of people. They told one group that the water was mineral water, and almost all people said, “It tastes 12 .”Then the researchers told the other group that the water was tap water. This group said the water tasted a little funny. The word tap created a(n) 13 image of chlorine(氯).
It is the same with 14 . A food manufacturer gave a group of people the same 15 in a glass jar and in a can and asked them to taste it. They all claimed that the product in the glass jar tasted better.
So it seems to be true. Image is everything.
1. A. company B. food C. image D. milk
2. A. look B. taste C. sound D. smell
3. A. sound B. sense C. movement D. imagination
4. A. beautiful B. natural C. clean D. delicious
5. A. Action B. Television C. Music D. Sound
6. A. advertisement B. program C. show D. speech
7. A. noisy B. expensive C. successful D. long
8. A. price B. name C. brand D. color
9. A. right B. great C. interesting D. wrong
10. A. unknown B. unpopular C. practical D. famous
11. A. actually B. especially C. elegantly D. seriously
12. A. strange B. funny C. good D. salty
13. A. perfect B. unusual C. unpleasant D. unbelievable
14. A. advertising B. packaging C. producing D. tasting
15. A. product B. water C. meat D. coffee
第二节 语法填空（共10小题; 每小题1.5分，满分15分）
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答题卷标号为16~25的相应位置上。
How can we know that the birds we see in the South in the winter are the same ones that come north in the spring? Once John J. Audubon, a bird 16 (love), wondered about this. Every year he 17 (watch) a pair of little phoebes nesting in the same place. He decided to put tiny silver bands(箍) on 18 legs. The next spring, the birds 19 the bands came back in the very same place. The phoebe, it was learned, spent winter 20 it was warm enough to find food. Today there are hundreds of birdbanders all over America.
The government of the U.S. has a special birdbanding department 21 makes all the birdbands. The bands do not hurt the birds, as they are made 22 aluminium and are very light. Each band has 23 special number. On each band are these words: “Inform Fish and Wildlife Service, Washington, D.C”.
Anyone who finds a dead bird with a band on its legs 24 (ask) to send the band to Washington with a note 25 (tell) where the bird was found. In this way naturalists add to their knowledge of the habits and needs of birds.
