手机APP下载

您现在的位置: 首页 > 雅思 > 雅思阅读 > 雅思阅读模拟题 > 正文

雅思阅读模拟:食品标签幸福劳伦斯

来源:可可英语 编辑:Rainbow   可可英语APP下载 |  可可官方微信:ikekenet

Food agency takes on industry over junk labels Felicity Lawrence

1. Consumers are to be presented with two rival new year advertising campaigns as the Food Standards Agency goes public in its battle with the industry over the labelling of unhealthy foods.

2. The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britain's obesity epidemic.

3. The campaign is a direct response to a concerted attempt by leading food manufacturers and retailers, including Kellogg's and Tesco, to derail the system. The industry fears that traffic lights would demonise entire categories of foods and could seriously damage the market for those that are fatty, salty or high in sugar.

4. The UK market for breakfast cereals is worth £1.27bn a year and the manufacturers fear it will be severely dented if red light labels are put on packaging drawing attention to the fact that the majority are high in salt and/or sugar.

5. The industry is planning a major marketing campaign for a competing labelling system which avoids colour-coding in favour of information about the percentage of "guideline daily amounts" (GDAs)of fat,salt and sugar contained in their products.

6. The battle for the nation's diet comes as new rules on television advertising come into force in January which will bar adverts for unhealthy foods from commercial breaks during programmes aimed at children. Sources at the TV regulators are braced for a legal challenge from the industry and have described the lobbying efforts to block any new ad ban or colour-coded labelling as "the most ferocious we've ever experienced".

7. Ofcom's chief executive,Ed Richards, said:"We are prepared to face up to any legal action from the industry, but we very much hope it will not be necessary." The FSA said it was expecting an onslaught from the industry in January. Senior FSA officials said the manufacturers' efforts to undermine its proposals on labelling could threaten the agency's credibility.

8. Terrence Collis, FSA director of communications, dismissed claims that the proposals were not based on science. "We have some of the most respected scientists in Europe, both within the FSA and in our independent advisory committees. It is unjustified and nonsensical to attack the FSA's scientific reputation and to try to undermine its credibility."

9. The FSA is understood to have briefed its ad agency, United, before Christmas, and will aim to air ads that are "non-confrontational, humorous and factual" as a counterweight to industry's efforts about the same time. The agency, however, will have a tiny fraction of the budget available to the industry.

10. Gavin Neath, chairman of Unilever UK and president of the Food and Drink Federation, has said that the industry has made enormous progress but could not accept red "stop" signs on its food.

11. Alastair Sykes, chief executive of Nestle UK, said that under the FSA proposals all his company's confectionery and most of its cereals would score a red. "Are we saying people shouldn't eat confectionery? We're driven by consumers and what they want, and much of what we do has been to make our products healthier." he said.

12. Chris Wermann, director of communications at Kellogg's, said: "In principle we could never accept traffic light labelling."

13. The rival labelling scheme introduced by Kellogg's, Danone, Unilever, Nestle, Kraft and Tesco and now favoured by 21 manufacturers, uses an industry-devised system based on identifying GDAs of key nutrients. Tesco says it has tested both traffic lights and GDA labels in its stores and that the latter increased sales of healthier foods.

14. But the FSA said it could not live with this GDA system alone because it was "not scientific" or easy for shoppers to understand at a glance. (626 words)

重点单词   查看全部解释    
campaign [kæm'pein]

想一想再看

n. 运动,活动,战役,竞选运动
v. 从事运

联想记忆
threaten ['θretn]

想一想再看

v. 威胁,恐吓

 
independent [indi'pendənt]

想一想再看

adj. 独立的,自主的,有主见的
n. 独立

联想记忆
fraction ['frækʃən]

想一想再看

n. 分数,小部分,破片

联想记忆
experienced [iks'piəriənst]

想一想再看

adj. 有经验的

 
undermine [.ʌndə'main]

想一想再看

vt. 暗中损害,逐渐削弱,在(某物)下挖洞或挖通道,从

联想记忆
credibility [.kredi'biliti]

想一想再看

n. 可信,确实性,可靠

 
confront [kən'frʌnt]

想一想再看

vt. 面临,对抗,遭遇

 
appropriate [ə'prəupriət]

想一想再看

adj. 适当的,相称的
vt. 拨出(款项)

联想记忆
respected [ri'spektid]

想一想再看

adj. 受尊敬的 v. 尊敬;重视(respect的过

 


关键字: 模拟 阅读 雅思

发布评论我来说2句

    最新文章

    可可英语官方微信(微信号:ikekenet)

    每天向大家推送短小精悍的英语学习资料.

    添加方式1.扫描上方可可官方微信二维码。
    添加方式2.搜索微信号ikekenet添加即可。