在2016考研英语的学习中，阅读理解占到60%的分值(包括阅读理解A、B、C三部分)。其重要性不言而喻。如何提高阅读理解得分能力，将是决战2016考研英语成败的关键一环。而想要有效提升阅读能力，唯有在实战演练中不断磨砺、体会并归纳总结做题的经验教训，才能有所成效。下面，就跟着都教授每天学一点，每天进步一点吧!

Consumers should celebrate that; the firms' losses are their gains. But there is a catch. Comparisonsites, whether for insurance or something else, introduce a new layer of costs,including their own splashy advertising campaigns. In theory, competition in the market for comparison sites ought to keep those costs down. But in a recentpaper, David Ronayne of Warwick University argues that consumers often lose outfrom comparison sites. They earn a commission for each shopper who uses them to buy insurance. That referral cost is incorporated into the price the consumer ends up paying. If the increased costs outweigh the saving the comparison enables, consumers end up worse off.

1. Why consumers often lose out from the comparison sites?

(A) The referral cost will be increasedby splashy advertising campaigns.

(B) Consumers may not earn the commissionwhen buying the insurance.

(C) The new layer of costs may increasethe price of insurance.

(D) The insurance company may spend moreon comparison sites.

题目解析：

1. Why consumers often lose out from the comparison sites?

(A) The referral cost will be increased by splashy advertising campaigns.

referral cost 和splashy advertising campaigns 之间是没有关系的(看译文你就知道了)

(B) Consumers may not earn the commission when buying the insurance.

这个干扰项就是我从文中随便找了几个词拼凑在一起的。Commission 你都不知道是什么就瞎选!

(C) The new layer of costs may increase the price of insurance.

Comparison sites, whether for insurance or something else, introduce a new layer of costs.

这句话看的明白吧：新的成本是会加到保险价格上的，羊毛出在羊身上啊!

正确答案C!!!)

(D) The insurance company may spend more on comparison sites.

保险公司才没有花更多呢。

定位其实两个句子都是可以的：

That referral cost is incorporated into the price the consumer ends up paying.

Comparison sites, whether for insurance or something else, introduce a new layer of costs.

这段话用了两句话来说同一个意思。

你确定那一句都是可以得出答案的!

Consumers should celebrate that; the firms' losses are their gains. But there is a catch. Comparison sites, whether for insurance or something else, introduce a new layer of costs, including their own splashy advertising campaigns. In theory, competition in the market for comparison sites ought to keep those costs down. But in a recent paper, David Ronayne of Warwick University argues that consumers often lose out from comparison sites. They earn a commission for each shopper who uses them to buy insurance. That referral cost is incorporated into the price the consumer ends up paying. If the increased costs outweigh the saving the comparison enables, consumers end up worse off.

消费者应该欢呼雀跃，因为企业的损失正是他们的获益。然而这里有一个陷阱，无论是保险还是其他产品的比价网站都引入了新一层的成本，包括这些网站声势浩大的广告活动。理论上，比价网站之间的市场竞争应当可以压低这类成本。但华威大学(Warwick University)的戴维•罗内因(David Ronayne)最近发表的论文认为，消费者往往会因为比价网站而遭受损失。对于每个从这些网站购买保险的顾客，网站都从中赚取佣金。这一转介成本实际上被加到了产品的价格之中，最终还是由消费者买单。如果这部分增加的成本高于从比价网站获得的优惠，消费者反而将得不偿失。

附：长难句来了

Do animals have rights? This is how the question is usually put. It sounds like a useful，ground-clearing way to start. Actually，it isn't，because it assumes that there is an agreed account of human rights，which is something the world does not have.

词汇突破：account 看法

Put (常用于观点的表达)

主干识别：it isn't

其他成分：Actually，状语

because it assumes that there is an agreed account of human rights，which is something the world does not have.状语从句

微观分析：it assumes that there is an agreed account of human rights 状语从句的主句

which is something the world does not have 状语从句中的定语从句

翻译点拨：当翻译的句子中出现指代的时候有时需要往前找到指代的对象，并翻译出来，以语义是否通顺为标准。

it指代前面的句子可以翻译为：这种说法，isn't后面省略了so或true

这种说法并不对/情况并不是这样的。第二个it 也是指代it:这种说法认为

an agreed account 约定的看法，共同的认识

an agreed account of human rights 关于人权的约定的认识

which is something the world does not have.这个认识是世界上没有的。

参考译文：

(1)这种说法是不对的，因为这种说法认为存在着一种被大家认同的关于人权的看法，而这种共识其实是不存在的。

(2) 事实并非如此，因为这种问法是以人们对人的权利有共同的认识为基础的，而这种共同认识并不存在。

当然，2016考研英语学习绝非一日之功。想要取得一个漂亮的好成绩，更得需要付出持之以恒的努力：多练多总结，才能出成绩。